| Consumer uncertainty and purchase decision reversals: Theory and evidence JD Shulman, M Cunha Jr, JK Saint Clair Marketing Science 34 (4), 590-605, 2015 | 108 | 2015 |
| Time for a marketing curriculum overhaul: Developing a digital-first approach AJ Rohm, M Stefl, JK Saint Clair Journal of Marketing Education 41 (1), 47-59, 2019 | 102 | 2019 |
| Dine-in or take-out: Modeling millennials’ cooking motivation and choice A Namin, BT Ratchford, JK Saint Clair, MM Bui, ML Hamilton Journal of Retailing and Consumer Services 53, 101981, 2020 | 53 | 2020 |
| Identity interplay: The importance and challenges of consumer research on multiple identities M Forehand, A Reed, JK Saint Clair Consumer Psychology Review 4 (1), 100-120, 2021 | 46 | 2021 |
| The many-faced consumer: Consumption consequences of balancing multiple identities JK Saint Clair, MR Forehand Journal of Consumer Research 46 (6), 1011-1030, 2020 | 38 | 2020 |
| Do organizations' diversity signals threaten members of the majority group? The case of employee professional networks AS Gutiérrez, JK Saint Clair Journal of Business Research 89, 110-120, 2018 | 34 | 2018 |
| Is self-knowledge the ultimate prize? A quantitative analysis of participation choice in online ideation crowdsourcing contests R Dargahi, A Namin, SC Ketron, JK Saint Clair Journal of Retailing and Consumer Services 62, 102644, 2021 | 11 | 2021 |
| EXPRESS: Intersectionality in Marketing: a Paradigm for Understanding Understudied Consumers E Uduehi, JK Saint Clair, R Crabbe Journal of Marketing, 00222429241258493, 2024 | 7 | 2024 |
| Work with me or work for me: The effect of brand roles depends on implicit theories of self‐change D Rai, CW Lin, CM Yang, JK Saint Clair Journal of Consumer Psychology, 2023 | 7 | 2023 |
| Is it expensive? The dual effect of construal level on price judgments JK Saint Clair, ML Hamilton, OP Woodham, A Namin, DHS Bennett Journal of Marketing Theory and Practice 27 (3), 298-311, 2019 | 7 | 2019 |
| A Beautiful MIN (D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior. JK Saint Clair Advances in Consumer Research 46, 2018 | 7 | 2018 |
| Consumer Identity: A Comprehensive Review and Integration of Contemporary Research JK Saint Clair The Cambridge Handbook of Consumer Psychology, 179-227, 2023 | 4 | 2023 |
| When diversity backfires: The asymmetric role of multicultural marketing on brand perception E Uduehi, J Saint Clair, M Hamilton, A Reed The Wharton School Research Paper, 2023 | 3 | 2023 |
| Commentaries on relationship marketing: the present and future of customer relationships in services L Steinhoff, RW Palmatier, KD Martin, G Fox, CM Henderson, ... SMR-Journal of Service Management Research 6 (1), 2-27, 2022 | 3 | 2022 |
| When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness JK Saint Clair, M Cunha Jr Journal of Consumer Research 51 (3), 497-519, 2024 | 1 | 2024 |
| Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers E Uduehi, JK Saint Clair, R Crabbe Available at SSRN 4759503, 2023 | 1 | 2023 |
| Insights gleaned from the gain peer-mentoring program pilot N Schaal, SE Chan, JK Saint Clair 2021 ASEE Virtual Annual Conference Content Access, 2021 | 1 | 2021 |
| Identity Regulation: Theory and Implications of Multiple-Identity Management J Saint Clair | 1 | 2013 |
| When Do Consumers Prefer Mistargeted Products? the Effect of Structure and Competition on Preference For Identity-(In) Consistency J Saint Clair, M Forehand ACR North American Advances, 2012 | 1 | 2012 |
| When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception E Uduehi, JK Saint Clair, M Hamilton, A Reed Journal of Consumer Research, ucae068, 2025 | | 2025 |
Marcus Cunha Jr.Professor of Marketing, University of GeorgiaEmail được xác minh tại uga.edu