| The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers HH Ku, CC Kuo, TW Kuo Psychology & Marketing 29 (8), 541-548, 2012 | 188 | 2012 |
| Communicating green marketing appeals effectively: The role of consumers' motivational orientation to promotion versus prevention HH Ku, CC Kuo, CL Wu, CY Wu Green Advertising and the Reluctant Consumer, 34-43, 2016 | 127 | 2016 |
| Decision-contextual and individual influences on scarcity effects HH Ku, CC Kuo, YT Yang, TS Chung European Journal of Marketing 47 (8), 1314-1332, 2013 | 70 | 2013 |
| Social learning effects of complaint handling on social media: Self-construal as a moderator HH Ku, RA Shang, YF Fu Journal of Retailing and Consumer Services 59, 102343, 2021 | 38 | 2021 |
| Reminding customers to be loyal: does message framing matter? HH Ku, PH Yang, CL Chang European Journal of Marketing 52 (3/4), 783-810, 2018 | 28 | 2018 |
| The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation HH Ku, CC Kuo, WL Fang, YW Yu Marketing Letters 25, 53-66, 2014 | 27 | 2014 |
| Message-related effects on consumer switching when the preferred product is out of stock HH Ku, CC Kuo, WT Huang European Journal of Marketing 51 (5/6), 1091-1109, 2017 | 15 | 2017 |
| Effects of product quality certification on quality perceptions of stores' own brands HH Ku, PJ Wang, CC Kuo The Service Industries Journal 32 (5), 807-820, 2012 | 15 | 2012 |
| Promotional phrases as analogical questions: inferential fluency and persuasion HH Ku, MJ Chen European Journal of Marketing 54 (4), 713-739, 2020 | 11 | 2020 |
| Consumer affects when making undesirable purchases to meet the minimum purchase requirement: Decision‐related variables as moderators HH Ku Journal of Consumer Behaviour 18 (1), 53-62, 2019 | 9 | 2019 |
| Signaling new product introduction delays: Determinants of clarity of delay-duration announcements HH Ku, CC Huang, CC Kuo Industrial Marketing Management 40 (5), 754-762, 2011 | 9 | 2011 |
| Framing a promotional offer as free-with-purchase or as a bundle? The perspective of information salience HH Ku, SH Wang, HW Chiang Marketing Intelligence & Planning 38 (4), 495-507, 2020 | 8 | 2020 |
| Framing effects of per‐person versus aggregate prices in group meals HH Ku, YC Hung Journal of consumer behaviour 18 (1), 43-52, 2019 | 8 | 2019 |
| Effects of inviting customers to share responsibility in the context of impersonal service HH Ku, KH Hsu Journal of Service Theory and Practice 25 (3), 267-284, 2015 | 8 | 2015 |
| Problem versus benefit focus: Phrasing questions to enhance self-referencing and persuasion HH Ku, CY Huang, ZR Shen Journal of Marketing Management 35 (17-18), 1689-1709, 2019 | 6 | 2019 |
| Naming product colors with an individual’s identity and product evaluation: self-referencing as a mediator HH Ku, Y Chen Journal of Product & Brand Management 32 (6), 958-971, 2023 | 5 | 2023 |
| Countering negative country of manufacturing effects for bottled foods: how extrinsic product cues matter to consumers HH Ku, HY Chen Journal of Marketing Management 37 (13-14), 1436-1457, 2021 | 5 | 2021 |
| Prompting additional purchases while providing service: does it offend the customer? HH Ku, CY Huang Journal of Service Theory and Practice 26 (5), 657-680, 2016 | 4 | 2016 |
| Listing product benefits on an extra affixed label: effects on claim credibility and product evaluation HH Ku, PT Chen Journal of Product & Brand Management 32 (3), 454-471, 2023 | 3 | 2023 |
| Query-based information, self-construals and persuasion HH Ku Tai Da Guan Li Lun Cong 31 (2), 101, 2021 | 3 | 2021 |
