| Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage E Pöyry, P Parvinen, T Malmivaara Electronic Commerce Research and Applications 12 (4), 224-235, 2013 | 489 | 2013 |
| A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication EI Pöyry, M Pelkonen, E Naumanen, SM Laaksonen International Journal of Strategic Communication 13 (4), 336-351, 2019 | 343 | 2019 |
| Restoration in a Virtual Reality Forest Environment O Mattila, A Korhonen, E Pöyry, K Hauru, J Holopainen, P Parvinen Computers in Human Behavior, 106295, 2020 | 176 | 2020 |
| Shopping with the Resale Value in Mind: A Study on Second‐Hand Luxury Consumers LLM Turunen, E Pöyry International Journal of Consumer Studies 43 (6), 549–556, 2019 | 165 | 2019 |
| Advancing data monetization and the creation of data-based business models P Parvinen, E Pöyry, R Gustafsson, M Laitila, M Rossi Communications of the association for information systems 47 (1), 2, 2020 | 97 | 2020 |
| The role of social media influencers in public health communication: Case COVID-19 pandemic E Pöyry, H Reinikainen, V Luoma-Aho International Journal of Strategic Communication 16 (3), 469-484, 2022 | 81 | 2022 |
| Opposing brand activism: triggers and strategies of consumers’ antibrand actions E Pöyry, SM Laaksonen European Journal of Marketing 56 (13), 261-284, 2022 | 59 | 2022 |
| The danger of engagement: Behavioral observations of online community activity and service spending in the online gaming context M Kaptein, P Parvinen, E Pöyry International Journal of Electronic Commerce 20 (1), 50-75, 2015 | 41 | 2015 |
| Hedonic and utilitarian search for electronic word-of-mouth E Poyry, P Parvinen, J Salo, H Blakaj 2012 45th Hawaii international conference on system sciences, 1797-1806, 2012 | 35 | 2012 |
| Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary? E Pöyry, P Parvinen, RG McFarland Journal of Personal Selling & Sales Management 37 (2), 89-99, 2017 | 32 | 2017 |
| Introduction to the minitrack on mixed, augmented and virtual reality P Parvinen, J Hamari, E Pöyry | 28 | 2018 |
| The Power of'Like'--Interpreting Usage Behaviors in Company-Hosted Facebook Pages E Pöyry, P Parvinen, T Malmivaara 2013 46th Hawaii International Conference on System Sciences, 2773-2782, 2013 | 25 | 2013 |
| Applying design science research methodology in the development of virtual reality forest management services J Holopainen, O Mattila, E Pöyry, P Parvinen Forest Policy and Economics 116, 102190, 2020 | 24 | 2020 |
| Exploring the learning outcomes with various technologies-proposing design principles for virtual reality learning environments J Holopainen, A Lähtevänoja, O Mattila, I Södervik, E Pöyry, P Parvinen 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui …, 2020 | 21 | 2020 |
| Anatomy of viral social media events E Pöyry, SM Laaksonen, A Kekkonen, J Pääkkönen Annual Hawaii International Conference on System Sciences, 2173-2182, 2018 | 17 | 2018 |
| Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions E Pöyry, P Parvinen, O Mattila, J Holopainen Journal of Marketing Management 36 (3-4), 334-360, 2020 | 16 | 2020 |
| Sosiaalisen median ennustekyky kaupan myynnissä - esimerkkinä veganismi ja vegaaniset ruuat V Isotalo, SM Laaksonen, E Pöyry, P Jallinoja Kansantaloudellinen Aikakauskirja 115 (1), 91-112, 2019 | 14 | 2019 |
| Effectiveness of value calculators in B2B sales work–Challenges at the sales-call level E Pöyry, P Parvinen, J Martens Journal of Business Research 126, 350-360, 2021 | 13 | 2021 |
| Miten Suomi söi 2008–2016?: Erityisruokavaliot ja niiden taustatekijät P Jallinoja, M Jauho, E Pöyry | 13 | 2019 |
| Pahastumista vai politiikkaa: Sosiaalisen median kohut affektiivisessa keskustelukulttuurissa SM Laaksonen, E Pöyry WiderScreen 11 (3), 1-37, 2018 | 13 | 2018 |
Salla-Maaria LaaksonenDocent (Adjunct Professor), Senior Researcher, Centre for Consumer Society Research, University ofEmail được xác minh tại helsinki.fi
