| Consumer Innovativeness: A Marketing Approach. C Dobre, A Dragomir, G Preda Management & Marketing 4 (2), 2009 | 155 | 2009 |
| The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective A Dobre, C., Milovan, A., Dutu, C. Preda, GH., Agapie Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2532 …, 2021 | 86 | 2021 |
| Personality influences on online stores customers behavior C Dobre, AM Milovan-Ciuta Ecoforum Journal 4 (1), 9, 2015 | 62 | 2015 |
| Innocent until proven guilty: suspicion of deception in online reviews M Petrescu, P Kitchen, C Dobre, S Ben Mrad, A Milovan-Ciuta, D Goldring, ... European Journal of Marketing 56 (4), 1184-1209, 2022 | 32 | 2022 |
| The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies VVP T. Zeqiri, J., Koku, P.S., Dobre, C., Milovan, A.-M., Hasani Marketing Intelligence & Planning, 2024 | 18* | 2024 |
| Comportamentul consumatorului C Dobre Mirton, 2000 | 17 | 2000 |
| Social bonds and millennial consumers' activity in social networks M Petrescu, C Dobre, AM Milovan-Ciuta International Journal of Internet Marketing and Advertising 12 (3), 290-304, 2018 | 16 | 2018 |
| A MARKETING PERSPECTIVE ON THE INFLUENCES OF WAITING TIME AND SERVICESCAPE ON PERCEIVED VALUE. C Dobre, AC Dragomir, AM Milovan-Ciuta Management & Marketing 8 (4), 2013 | 16 | 2013 |
| Marketing F Foltean, C Dobre Mirton, 2007 | 15 | 2007 |
| Comportamentul consumatorului şi practica de marketing C Dobre Mirton, 2005 | 14 | 2005 |
| Post-purchase behaviour triggers in branded mobile shopping apps R Dobre, C., Milovan, A.-M., Preda, G., Naghi Marketing Intelligence & Planning, 2023 | 12 | 2023 |
| Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature C Dobre, A Dragomir, FL Isac Romanian Journal of Marketing, 23, 2011 | 7 | 2011 |
| The Oscars: friends and foes for millennials MB Fine, JT Gironda, M Petrescu, C Dobre Journal of Consumer Behaviour 21 (6), 1494-1505, 2022 | 6 | 2022 |
| The Impact of Cultural Dimensions on the Perceived Risk of Online Shopping L GHACHEM, C DOBRE, R ETEMAD-SAJADI, AM MILOVAN-CIUTA Studia UBB Negotia, DOI:10.24193/subbnegotia.2019.3.01 64 (3/2019), 7-28, 2019 | 6 | 2019 |
| Publicitatea şi promovarea vânzărilor: advertising and sales promotion C Dobre Mirton, 2006 | 6 | 2006 |
| Marketing online și social media C Dobre, AM Milovan Editura CH Beck. București, 2019 | 5 | 2019 |
| The Experiences of the Online Buyers C Dobre, A Constantin vol. Selected Topics in Economy & Management Transformation, II, 5th WSEAS …, 2009 | 5* | 2009 |
| Marketing online și social media: călătorie în lumea virtuală a marketingului C DOBRE, AM MILOVAN București: Editura CH Beck, 2019 | 3 | 2019 |
| Boosting brand behavioral intentions via integrated explicit product placements in podcasts AM Milovan, C Dobre, OI Moisescu Journal of Business Research 189, 115129, 2025 | 2 | 2025 |
| Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables M Petrescu, S Kachen, C Dobre, A Milovan-Ciuta, M Orzan Journal of Marketing Communications, 1-22, 2024 | 2 | 2024 |
