| The digitalization of the supply chain management of service companies: a prospective approach B Bentalha, A Hmioui, L Alla Proceedings of the 4th International Conference on Smart City Applications, 1-8, 2019 | 43 | 2019 |
| Marketing big data analytics and customer relationship management: A fuzzy approach N Bouhtati, L Alla, B Bentalha Integrating intelligence and sustainability in supply chains, 75-86, 2023 | 42 | 2023 |
| La performance des entreprises de services: Un cadrage théorique d’un concept évolutif B Bentalha, A Hmioui, L Alla Alternatives Managériales et Economiques 2, 58-78, 2020 | 36 | 2020 |
| Intelligence territoriale et positionnement stratégique des regions au Maroc: Le cas de la région de Fès Meknes en perspective L Alla, B Bentalha, A Elyoussfi Le concept de l’intéligence en sciences juridiques, économiques et sociales …, 2023 | 32 | 2023 |
| Pilotage de la touristicité territoriale au Maroc Proposition d'un indice de touriscticité pour la destination Fès A Hmioui, L Alla, B Bentalha Entrepreneuriat, innovation, gouvernance et développement territorial, 120-143, 2017 | 31 | 2017 |
| Revealing the subtleties: The art of qualitative studies in science and management B Bentalha, L Alla Applying qualitative research methods to management science, 1-21, 2024 | 30 | 2024 |
| Phygital marketing and the pain of paying: An Amazon Go netnographic case study R Boudri, B Bentalha, O Benjelloun AI and data engineering solutions for effective marketing, 348-363, 2024 | 24 | 2024 |
| Smart Technologies for a Sustainable Service Supply Chain: A Prospective Perspective B Badr Journal of Environmental Issues and Climate Change 1 (1), 77-89, 2022 | 23 | 2022 |
| Assessing supply chain performance in the covid 19 context: a prospective model L Alla, B Bentalha, N Bouhtati 2022 14th International Colloquium of Logistics and Supply Chain Management …, 2022 | 23 | 2022 |
| Smart service supply chain and Just Walk Out technology: a netnographic approach B Bentalha, A Hmioui The Proceedings of the International Conference on Smart City Applications …, 2021 | 23 | 2021 |
| Service supply chain: A prospective analysis of sustainable management for global performance A Hmioui, B Bentalha, L Alla 2020 IEEE 13th International Colloquium of Logistics and Supply Chain …, 2020 | 23 | 2020 |
| La netnographie dans les recherches marketing: La communauté virtuelle comme consom'acteur vecteur d’efficacité marketing L ALLA, A HMIOUI, B BENTALHA Alternatives Managériales Economiques 2 (4), 631-652, 2020 | 23 | 2020 |
| La PME logistique et le développement territorial régional: Une analyse qualitative M Badre, B Badr, A Lhoussaine Alternatives Managériales Economiques 6 (4), 1-22, 2024 | 22 | 2024 |
| Digital service supply chain management: current realities and prospective visions B Bentalha, A Hmioui, L Alla Innovations in Smart Cities Applications Edition 3: The Proceedings of the …, 2020 | 22 | 2020 |
| A Framework for Exploring the Global Performance of Service Supply Chain Management: A Qualitative Study B Bentalha Government Impact on Sustainable and Responsible Supply Chain Management …, 2023 | 21 | 2023 |
| Leviers logistiques de promotion du commerce équitable des produits de terroir: Une esquisse de modèle d’analyse N BOUHTATI, Y EL YAACOUBI, B BENTALHA, A Lhoussaine Alternatives Managériales Economiques 6 (Spécial 1), 17-35, 2024 | 20 | 2024 |
| AI and emotional intelligence for modern business management B Bhardwaj, D Sharma, MC Dhiman IGI Global, 2023 | 20 | 2023 |
| Big-Data et Service Supply chain management: Challenges et opportunités B Bentalha International Journal of Business and Technology Studies 1 (3), 2020 | 20 | 2020 |
| Artificial Intelligence in Costumer Acquisition: A Bibliometric Study M Elhissoufi, L Alla AI and data engineering solutions for effective marketing, 1-22, 2024 | 19 | 2024 |
| Consumer Perception of Robotic Mobile Fulfillment Systems: A Netnographic Case Study of Amazon B Bentalha Innovation, Strategy, and Transformation Frameworks for the Modern …, 2023 | 19 | 2023 |
