| How consumer reviews persuade through narratives A Hamby, K Daniloski, D Brinberg Journal of Business Research 68 (6), 1242-1250, 2015 | 156 | 2015 |
| Reflecting on the journey: Mechanisms in narrative persuasion A Hamby, D Brinberg, K Daniloski Journal of Consumer Psychology 27 (1), 11-22, 2017 | 122 | 2017 |
| A conceptual framework of narrative persuasion A Hamby, D Brinberg, J Jaccard Journal of Media Psychology, 2016 | 117 | 2016 |
| Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being B Davis, C Pechmann Journal of Business Research 66 (8), 1168-1170, 2013 | 105 | 2013 |
| Transformative stories: A framework for crafting stories for social impact organizations MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ... Journal of Public Policy & Marketing 35 (2), 237-248, 2016 | 78 | 2016 |
| The reciprocal effects of self-view as a leader and leadership emergence C Emery, K Daniloski, A Hamby Small Group Research 42 (2), 199-224, 2011 | 73 | 2011 |
| Solving complex problems: enduring solutions through social entrepreneurship, community action, and social marketing A Hamby, M Pierce, D Brinberg Journal of Macromarketing 37 (4), 369-380, 2017 | 58 | 2017 |
| You don’t have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections UKH Ecker, LH Butler, A Hamby Cognitive Research: Principles and Implications 5, 1-26, 2020 | 56 | 2020 |
| How stories in memory perpetuate the continued influence of false information A Hamby, U Ecker, D Brinberg Journal of Consumer Psychology 30 (2), 240-259, 2020 | 55 | 2020 |
| Consumer transformation through volunteer service experiences MR Mulder, JM Rapp, A Hamby, T Weaver The Service Industries Journal 35 (15-16), 865-882, 2015 | 55 | 2015 |
| The effect of affect: An appraisal theory perspective on emotional engagement in narrative persuasion A Hamby, N Jones Journal of Advertising 51 (1), 116-131, 2022 | 52 | 2022 |
| It's about our values: How founder's stories influence brand authenticity A Hamby, D Brinberg, K Daniloski Psychology & Marketing 36 (11), 1014-1026, 2019 | 46 | 2019 |
| Happily ever after: How ending valence influences narrative persuasion in cautionary stories A Hamby, D Brinberg Journal of Advertising 45 (4), 498-508, 2016 | 44 | 2016 |
| One for me, one for you: cause‐related marketing with buy‐one give‐one promotions A Hamby Psychology & Marketing 33 (9), 692-703, 2016 | 39 | 2016 |
| Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions MJ Mason, JF Tanner, M Piacentini, D Freeman, T Anastasia, W Batat, ... Journal of business research 66 (8), 1235-1241, 2013 | 37 | 2013 |
| Cause‐related marketing persuasion knowledge: Measuring consumers' knowledge and ability to interpret CRM promotions A Hamby, D Brinberg Journal of Consumer Affairs 52 (2), 373-392, 2018 | 31 | 2018 |
| International service learning as social value cocreation A Hamby, D Brinberg Journal of Nonprofit & Public Sector Marketing 28 (3), 209-233, 2016 | 25 | 2016 |
| When do public health epilogues correct the influence of alcohol story lines on youth? The interplay of narrative transportation and persuasion knowledge CA Russell, AM Hamby, JW Grube, DW Russell Journal of Public Policy & Marketing 38 (3), 316-331, 2019 | 22 | 2019 |
| A conceptual framework to structure research in strategic and social entrepreneurship A Hamby, M Pierce, D Brinberg Journal of Asia-Pacific Business 11 (3), 166-178, 2010 | 20 | 2010 |
| How does ambivalence affect young consumers’ response to risky products? A Hamby, C Russell Journal of the Academy of Marketing Science 50 (4), 841-863, 2022 | 16 | 2022 |
