Theo dõi
George Knox
George Knox
Associate Professor of Marketing, Tilburg University
Email được xác minh tại tilburguniversity.edu - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
From point of purchase to path to purchase: How preshopping factors drive unplanned buying
DR Bell, D Corsten, G Knox
Journal of Marketing 75 (1), 31-45, 2011
4932011
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2018
4182018
Customer Complaints and Recovery Effectiveness: A Customer Base Approach
G Knox, R Van Oest
Journal of Marketing 78 (September), 42-57, 2014
2632014
Incorporating Direct Marketing Activity into Latent Attrition Models
D Schweidel, G Knox
Marketing Science 32 (3), 471-87, 2013
1262013
Simple models of discrete choice and their performance in bandit experiments
N Gans, G Knox, R Croson
Manufacturing & Service Operations Management 9 (4), 383-408, 2007
1162007
The consumer's rent vs. buy decision in the rentailer
G Knox, J Eliashberg
International Journal of Research in Marketing 26 (2), 125-135, 2009
722009
Modelling and managing customers in a multichannel setting
GAH Knox
University of Pennsylvania, 2006
452006
Extending the BG/NBD: A simple model of purchases and complaints
R Van Oest, G Knox
International Journal of Research in Marketing 28 (1), 30-37, 2011
362011
Unplanned Buying on Shopping Trips
DR Bell, D Corsten, G Knox, MS Institute
Marketing Science Institute Working Paper Series 2010 10 (109), 2010
172010
Situational Determinants of Unplanned Buying in Emerging and Developed Markets
G Knox, DR Bell, D Corsten
Marketing Science Institute Working Paper Series 2011 11 (114), 2011
162011
Diagnosing and Predicting Individual Customer Defection
A Bonfrer, G Knox, J Eliashberg, J Chiang
11*2007
The Power of Planned Uncertainty
D Bell, D Corsten, G Knox
International Commerce Review 8 (1), 56-64, 2008
92008
Platform-Guided Consumption Similarity
G Knox, H Datta
Available at SSRN 4236521, 2022
7*2022
Tracking the Environmental Costs of Household Grocery Purchases
BJ Bronnenberg, T Bùi, B Deleersnyder, L Haerkens, G Knox, A van Lin, ...
Available at SSRN 4687177, 2024
22024
Interaction orientation and complaint handling
G Ramani, G Knox
Handbook of Research on Customer Equity in Marketing, 448-465, 2015
12015
Håndtering av kundeklager
RD van Oest, G Knox
Fagbokforlaget i samarbeid med Econa, 2015
12015
Erratum to: Extending the BG/NBD: A simple model of purchases and complaints,[Intern. J. of Research in Marketing, Volume 28 (2010) 30–37]
R van Oest, G Knox
International Journal of Research in Marketing 28 (3), 280, 2011
12011
19. Interaction orientation and complaint
G Ramani, G Knox
Handbook of Research on Customer Equity in Marketing, 448, 2015
2015
Valuing Customers When Abandonment is Two-Sided: Customer Attrition and the Company’s Abandonment Option
R van Oest, G Knox
USING USAGE TO PREDICT DEFECTION
A Bonfrer, G Knox, J Eliashberg, J Chiang
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