| Buddhist Noble Eightfold Path approach in the study of consumer and organizational behaviors CC Tan, PS Damnoen วารสาร สันติ ศึกษา ปริทรรศน์ ม จร 8 (1), 1-20, 2020 | 88 | 2020 |
| Leader vision, organizational inertia and service hotel employee creativity: Role of knowledge-donating K AlKayid, KM Selem, AE Shehata, CC Tan Current Psychology 42 (4), 3382-3394, 2023 | 55 | 2023 |
| Towards a phenomenological theory of corporate social responsibility and its spirited services CC Tan India: IMRF Publication House, 2016 | 32 | 2016 |
| A field trip approach to studying the role of tour guides in shaping the tourist experience CC Tan Journal of Mekong Societies 13 (2), 23-44, 2017 | 30 | 2017 |
| Using the business model concept as a broad-based SOR (stimulating-organism-response) consumer behavior model for tourism industry: The case of Bagan, Myanmar AZ Moe, CC Tan Journal of Mekong Societies 12 (2), 21-44, 2016 | 27 | 2016 |
| Intercepting stimulus-organism-response model, theory of planned behavior and theory of expectancy confirmation in the study of smartphone consumer behavior: A Thai university … CC Tan Asia Pacific Journal of Religions and Cultures 3 (2), 27-48, 2019 | 26 | 2019 |
| The theory and practice of change management CC Tan Asian Business & Management 5 (1), 153-155, 2006 | 25 | 2006 |
| Towards a community-based theory of brand community engagement CC Tan, P Apisit-Isariyah Advanced Science Letters 24 (7), 5167-5170, 2018 | 24 | 2018 |
| Li− SF6 combustion in stored chemical energy propulsion systems SH Chan, CC Tan, YG Zhao, PJ Janke Symposium (International) on Combustion 23 (1), 1139-1146, 1991 | 22 | 1991 |
| The effect of mass transfer on Kelvin-Helmholtz instability at the gas-liquid interface of a sonic reacting and non-reacting gas jet submerged in a liquid SH Chan, YS Wang, CC Tan International journal of heat and mass transfer 37 (7), 1123-1132, 1994 | 20 | 1994 |
| An exploratory study of the spirituality-oriented experiences of tourists CC Tan, PS Damnoen, Y Toprayoon, N Dabjan, K Damkam Mathematical, Computational Intelligence and Engineering Approaches for …, 2022 | 19 | 2022 |
| An advanced strategic management text: A research-oriented approach CC Tan India: IMRF Publication House, 2018 | 19 | 2018 |
| Research on driving factors and mechanism of Minority Village tourism development in Guizhou Province, China1 P Chen, P Nutteera, Y Yan, CT Chai Heliyon 9 (10), 2023 | 18 | 2023 |
| Factors influencing high-involvement behaviors in the real-estate investment in northern Thailand S Biamukda, CC Tan The Journal of Behavioral Science 11 (1), 31-44, 2016 | 17 | 2016 |
| Giving strategic management an epistemological structure: A case of community-based tourism CC Tan National Academy of Managerial Staff of Culture and Arts Herald 1, 723-733, 2018 | 16 | 2018 |
| Attention-based view approach to the use of performance measurements to drive organizational performance CC Tan, S Anomasiri Journal of Accounting Profession 13 (39), 58-82, 2017 | 13 | 2017 |
| A social and cybernetic psychological model for the social entrepreneurship-driven community-based tourism (CBT) development in Chiang Rai, Thailand CC Tan, B Sitikarn, S Anomasiri, A Pathan Asia Pacific Journal of Religions and Cultures 2 (2), 1-24, 2018 | 12 | 2018 |
| Stimulate changes of views, and measure to learn to transform organizational performance: an action research case CC Tan Advanced Science Letters 24 (7), 5080-5085, 2018 | 11 | 2018 |
| A social psychological cybernetics model of entrepreneurial community-based tourism initiatives CC Tan, B Sitikarn, S Anomasiri Journal of Mekong Societies 14 (2), 21-46, 2018 | 10 | 2018 |
| Balanced scorecard model for managers CC Tan The Nation 21, 36, 2004 | 10 | 2004 |