| The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service S Nam, P Manchanda, PK Chintagunta Marketing Science 29 (4), 690-700, 2010 | 152 | 2010 |
| The effects of service quality and word-of-mouth on customer acquisition, retention and usage S Nam, P Manchanda, PK Chintagunta 2009-11-09]. http://ssrn. com/abstract= 969770, 2009-11-09, 2006 | 46 | 2006 |
| Across the threshold: Role of performance and compatibility in innovative new products' market penetration SH Kim, S Nam Industrial Marketing Management 33 (8), 689-699, 2004 | 34 | 2004 |
| Empirical Investigation of Consumers’ Impulse Purchases from Television Home Shopping Channels: A Case of Order Cancellation Behavior SH Bae, S Nam, SH Kim Working paper. University of Chicago, 2011 | 12 | 2011 |
| Quantifying the effect of service quality and word of mouth on customer acquisition, usage and retention S Nam THE UNIVERSITY OF CHICAGO, 2010 | 4 | 2010 |
| Demystifying the Bass Diffusion Model: the hidden role of distribution channel S Nam Rutgers Business School (Feb. 2011), 2011 | 2 | 2011 |
| The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand Service Fd: 140 S Nam, P Manchanda, PK Chintagunta Operations Research Management Science 52 (1), 145, 2012 | | 2012 |
Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessEmail được xác minh tại chicagobooth.edu