| Attracting green consumers as a basis for creating sustainable marketing strategy on the organic market—relevance for sustainable agriculture business development B Melović, D Cirović, T Backovic-Vulić, B Dudić, K Gubiniova Foods 9 (11), 1552, 2020 | 77 | 2020 |
| Actual trends in the recruitment process at small and medium-sized enterprises with the use of social networking GP Bartakova, J Brtkova, K Gubiniova, M Hitka Economic Annals-XXI 164 (3-4), 80-84, 2017 | 44 | 2017 |
| Potential of marketing communication as a sustainability tool in the context of castle museums M Lukáč, K Stachová, Z Stacho, GP Bartakova, K Gubíniová Sustainability 13 (15), 8191, 2021 | 26 | 2021 |
| Sustainability in marketing through customer relationship management in a telecommunication company M Hitka, G Pajtinkova-Bartakova, S Lorincova, H Palus, A Pinak, ... Sumy State University, 2019 | 21 | 2019 |
| Customer experience management as a new source of competitive advantage for companies K Gubíniová, GP Bartáková Proceedings of the 5th International Scientific Conference on Trade …, 2014 | 14 | 2014 |
| Udržateľný marketingový manažment G Pajtinková-Bartaková, K Gubíniová Trenčín: Inštitút aplikovaného manažmentu, 2012 | 12 | 2012 |
| Udržateľný marketingový manažment GP Bartáková, K Gubíniová IAM press, 2015 | 10 | 2015 |
| Marketing communication and its role in the process of creating rational awareness of generation Z representatives K Gubíniová, P Štarchoň, L Vilčeková, GP Bartáková, J Brtková Developments in Information & Knowledge Management for Business Applications …, 2021 | 9 | 2021 |
| Increasing personnel competencies in museums with the use of auditing and controlling V Kupec, M Lukáč, P Písař, K Gubíniová Sustainability 12 (24), 10343, 2020 | 8 | 2020 |
| Selected components of pricing strategies of organizations and their perception by customers in Slovak Republic Z Stacho, K Gubiniova, G Pajtinkova Bartakova Економічний часопис-ХХІ, 78-82, 2015 | 7 | 2015 |
| WINE INDUSTRY AND WINE MARKETS: DYNAMICS, CHALLENGES, AND IMPLICATIONS OF GLOBALIZATION. B DUDIĆ, A MITTELMAN, K GUBÍNIOVÁ, GP BARTÁKOVÁ, S KADER, ... AGROFOR International Journal 9 (1), 2024 | 5 | 2024 |
| Cognitive fuzzy-based behavioral learning system for augmenting the automated multi-issue negotiation in the E-commerce applications R Rajavel, D Komarasamy, I Meenakshisundaram, K Gubiniova, C Iwendi Journal of Internet Technology 23 (6), 1335-1342, 2022 | 5 | 2022 |
| Udržateľný marketingový manažment BG Pajtinková, K Gubíniová Bratislava: IAM Press. p241, 2012 | 5 | 2012 |
| Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic K Gubiniova, GP Bartakova International Review of Management and Marketing 7 (2), 300-307, 2017 | 4 | 2017 |
| Aspekty realizacie racionalneho marketingoveho manazmentu K Gubíniová Trenčín: IAM press, 2016 | 4 | 2016 |
| Udrzatelny marketingovy manazment G Pajtinkova Bartakova, K Gubiniova Sustainable Marketing Management) Trencin: Institut aplikovaneho manazmentu, 241, 2012 | 4 | 2012 |
| Orientácia marketingového manažmentu v súčasnom trhovom prostredí K Gubíniová Aktuálne trendy v oblasti environmentálne zodpovedného podnikania, 27-43, 2009 | 4 | 2009 |
| Green markets and their role in the sustainable marketing management K Gubíniová, GP Bartáková, J Brtková Smart Technology Trends in Industrial and Business Management, 281-290, 2019 | 2 | 2019 |
| Manažérsky pohľad na význam ľudských zdrojov v súčasnosti K Gubíniová Právnoekonomické aspekty dlhodobej nezamestnanosti v Slovenskej republike …, 2014 | 2 | 2014 |
| SPOTREBITE ĽV CENTRE POZORNOSTI CIEĽOV SÚŤAŽNÉHO PRÁVA. K GUBÍNIOVÁ Marketing Science & Inspirations 8 (2), 2013 | 2 | 2013 |
