| Online influencer marketing FF Leung, FF Gu, RW Palmatier Journal of the Academy of Marketing Science 50 (2), 226-251, 2022 | 598 | 2022 |
| Influencer marketing effectiveness FF Leung, FF Gu, Y Li, JZ Zhang, RW Palmatier Journal of marketing 86 (6), 93-115, 2022 | 382 | 2022 |
| Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses FF Leung, S Kim, CH Tse Journal of Marketing 84 (3), 106-121, 2020 | 53 | 2020 |
| Role of conventional ads in a digital age: effects of internet and conventional advertising on brand awareness and brand desire in China TH Chan, FF Leung, P Tan, KT David " International Journal of Electronic Commerce Studies" 6 (1), 87-98, 2015 | 33 | 2015 |
| Does Influencer marketing really pay off FF Leung, JZ Zhang, FF Gu, Y Li, RW Palmatier Harvard Business Review, 2022 | 31 | 2022 |
| Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms FF Leung, CH Tse, CK Yim Journal of International Marketing 28 (2), 59-80, 2020 | 23 | 2020 |
| Customer centricity and customer co-creation in services: The double-edged effects CKB Yim, KW Chan, HT Caleb, FF Leung Handbook on customer centricity, 236-274, 2019 | 9 | 2019 |
| Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention FF Gu, FF Leung, DT Wang, Y Tang International Journal of Research in Marketing 41 (2), 362-382, 2024 | 3 | 2024 |
| Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions C Bauer, F Leung, RW Palmatier Journal of the Academy of Marketing Science 52 (6), 1713-1740, 2024 | 1 | 2024 |
| Influencer Authenticity Y Gao, F Gu, F Leung 2022 AMA Winter Academic Conference, 2022 | | 2022 |
| Follower Size of Online Influencers FF Leung, M Wang, S Kim, X FANG Association for Consumer Research Conference, 2022 | | 2022 |
| The upper echelons and customer management strategy FF Gu, FF Leung, Y Tang, DT Wang | | 2019 |
| Managing co-creation in new product development in multinational corporations: a two-part study FF Leung HKU Theses Online (HKUTO), 2017 | | 2017 |
| Investigating celebrity endorsement effect: A relational perspective of celebrity and fan community HYT Chan, CH Tse, FF Leung na, 2015 | | 2015 |
| A relational approach to counterfeit reduction: evidence from China FF Leung, DKC Tse, S Kim European Marketing Academy Conference, EMAC 2015, 2015 | | 2015 |
