| The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation RS Elder, A Krishna The Journal of Consumer Research, 2012 | 556 | 2012 |
| The effects of advertising copy on sensory thoughts and perceived taste RS Elder, A Krishna Journal of consumer research 36 (5), 748-756, 2010 | 482 | 2010 |
| Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience A Krishna, RS Elder, C Caldara Journal of Consumer Psychology 20 (4), 410-418, 2010 | 446 | 2010 |
| This logo moves me: Dynamic imagery from static images L Cian, A Krishna, RS Elder Journal of marketing research 51 (2), 184-197, 2014 | 400 | 2014 |
| Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods JS Larson, JP Redden, RS Elder Journal of Consumer Psychology 24 (2), 188-194, 2014 | 172 | 2014 |
| So close I can almost sense it: The interplay between sensory imagery and psychological distance RS Elder, AE Schlosser, M Poor, L Xu Journal of Consumer Research 44 (4), 877-894, 2017 | 142 | 2017 |
| A sign of things to come: Behavioral change through dynamic iconography L Cian, A Krishna, RS Elder Journal of Consumer Research 41 (6), 1426-1446, 2015 | 129 | 2015 |
| A review of sensory imagery for consumer psychology RS Elder, A Krishna Journal of Consumer Psychology 32 (2), 293-315, 2022 | 100 | 2022 |
| A Sense of Things to Come RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory marketing: research on the sensuality of products, 361, 2009 | 83* | 2009 |
| The gist of gustation: an exploration of taste, food, and consumption A Krishna, RS Elder Sensory Marketing, 281-301, 2011 | 56 | 2011 |
| A review of the cognitive and sensory cues impacting taste perceptions and consumption A Krishna, RS Elder Consumer Psychology Review 4 (1), 121-134, 2021 | 53 | 2021 |
| The crunch effect: Food sound salience as a consumption monitoring cue RS Elder, GS Mohr Food quality and Preference 51, 39-46, 2016 | 43 | 2016 |
| Dynamic by design: How incorporating dynamism in advertising affects evaluations JA Mourey, RS Elder Journal of the Association for Consumer Research 4 (4), 422-435, 2019 | 24 | 2019 |
| Guilty displeasures: How imagined guilt dampens consumer enjoyment RS Elder, GS Mohr Appetite 150, 104641, 2020 | 21 | 2020 |
| Harmful effects of mental imagery and customer orientation during new product screening ED DeRosia, RS Elder Journal of Marketing Research 56 (4), 637-651, 2019 | 20 | 2019 |
| Cognition and sensory perception: the effects of advertising and mental simulation on the perceptual consumption experience RS Elder University of Michigan, 2011 | 6 | 2011 |
| The Future is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior A Krishna, R Elder, Y Sung Advances in Consumer Research 48, 471-473, 2020 | | 2020 |
| The Impact of Implicit Rate of Change on Arousal and Subjective Ratings J A Mourey, R Elder ACR North American Advances, 2018 | | 2018 |
| Change is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change JA Mourey, RS Elder The Psychology of Design, 264-274, 2015 | | 2015 |
| The Change You Don’t See Coming: Nonconscious Consequences of Dynamic Transference in Consumer Contexts J Mourey, R Elder Advances in Consumer Research 41, 2013 | | 2013 |
