| What drives gift-giving intention in live streaming? The perspectives of emotional attachment and flow experience Y Li, Y Peng International Journal of Human–Computer Interaction 37 (14), 1317-1329, 2021 | 208 | 2021 |
| Influencer marketing: purchase intention and its antecedents Y Li, Y Peng Marketing Intelligence & Planning 39 (7), 960-978, 2021 | 175 | 2021 |
| Effect of customer's perception on service robot acceptance Y Li, C Wang International Journal of Consumer Studies 46 (4), 1241-1261, 2022 | 85 | 2022 |
| Virtual gifting and danmaku: What motivates people to interact in game live streaming? Y Li, Y Guo Telematics and Informatics 62, 101624, 2021 | 84 | 2021 |
| Customer acceptance of service robots under different service settings Y Li, C Wang, B Song Journal of service theory and practice 33 (1), 46-71, 2023 | 30 | 2023 |
| How service robots’ human-like appearance impacts consumer trust: a study across diverse cultures and service settings Y Li, X Zhou, X Jiang, F Fan, B Song International Journal of Contemporary Hospitality Management 36 (9), 3151-3167, 2024 | 18 | 2024 |
| How to calculate privacy: privacy concerns and service robots’ use intention in hospitality B Song, H Xu, W Hu, Y Li, Y Guo Current issues in tourism 27 (21), 3401-3417, 2024 | 13 | 2024 |