| Managing the co-creation of value AF Payne, K Storbacka, P Frow Journal of the academy of marketing science 36, 83-96, 2008 | 5873 | 2008 |
| Relationship Marketing christopher payne and Ballantyne | 4669* | 2001 |
| A strategic framework for customer relationship management A Payne, P Frow Journal of marketing 69 (4), 167-176, 2005 | 3923 | 2005 |
| The essence of services marketing A Payne (No Title), 1993 | 1236 | 1993 |
| Co-creating brands: Diagnosing and designing the relationship experience A Payne, K Storbacka, P Frow, S Knox Journal of business research 62 (3), 379-389, 2009 | 1207 | 2009 |
| Diagnosing customer value: integrating the value process and relationship marketing A Payne, S Holt British Journal of management 12 (2), 159-182, 2001 | 1196 | 2001 |
| Handbook of CRM A Payne Routledge, 2012 | 1098 | 2012 |
| Towards the ‘perfect’customer experience P Frow, A Payne Journal of Brand Management 15 (2), 89-101, 2007 | 847 | 2007 |
| Managing co‐creation design: A strategic approach to innovation P Frow, S Nenonen, A Payne, K Storbacka British journal of management 26 (3), 463-483, 2015 | 806 | 2015 |
| Marketing služeb A Payne Grada Publishing, spol. sro, 1996 | 764 | 1996 |
| A stakeholder perspective of the value proposition concept P Frow, A Payne European journal of marketing 45 (1/2), 223-240, 2011 | 760 | 2011 |
| Customer relationship management: Strategy and implementation A Payne, P Frow The Marketing Book, 439-466, 2016 | 739 | 2016 |
| Value propositions as communication practice: Taking a wider view D Ballantyne, P Frow, RJ Varey, A Payne Industrial marketing management 40 (2), 202-210, 2011 | 736 | 2011 |
| Relationship marketing for competitive advantage: winning and keeping customers A Payne (No Title), 1998 | 732 | 1998 |
| Customer relationship management in financial services: towards information-enabled relationship marketing L Ryals, A Payne Journal of strategic marketing 9 (1), 3-27, 2001 | 716 | 2001 |
| The customer value proposition: evolution, development, and application in marketing A Payne, P Frow, A Eggert Journal of the Academy of Marketing Science 45, 467-489, 2017 | 693 | 2017 |
| The role of multichannel integration in customer relationship management A Payne, P Frow Industrial marketing management 33 (6), 527-538, 2004 | 680 | 2004 |
| Relationship marketing H Peck, M Christopher, M Clark, A Payne Routledge, 2013 | 581 | 2013 |
| Co-creation practices: Their role in shaping a health care ecosystem P Frow, JR McColl-Kennedy, A Payne Industrial Marketing Management 56, 24-39, 2016 | 580 | 2016 |
| Value propositions: A service ecosystems perspective P Frow, JR McColl-Kennedy, T Hilton, A Davidson, A Payne, D Brozovic Marketing theory 14 (3), 327-351, 2014 | 523 | 2014 |
Pennie FrowProfessor, University of SydneyEmail được xác minh tại sydney.edu.au