The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations M Padigar, L Pupovac, A Sinha, R Srivastava Journal of the Academy of Marketing Science 50 (6), 1277-1298, 2022 | 15 | 2022 |
Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging market K Pedada, M Padigar, A Sinha, M Dass Journal of Business Research 135, 295-303, 2021 | 15 | 2021 |
Do individual ambidexterity and career experience help technological startup founders acquire funding? V Noguti, H Ho, M Padigar, SX Zhang IEEE Transactions on Engineering Management 70 (12), 4162-4174, 2021 | 9 | 2021 |
The role of digital orientation and strategic emphasis in creating brand competitiveness C Manjunath, M Padigar, K Pedada Journal of Retailing and Consumer Services 80, 103906, 2024 | 8 | 2024 |
Unstructured data research in business: Toward a structured approach E de Haan, M Padigar, S El Kihal, R Kübler, JE Wieringa Journal of Business Research 177, 114655, 2024 | 6 | 2024 |
“Good” and “bad” frictions in customer experience: Conceptual foundations and implications M Padigar, Y Li, CN Manjunath Psychology & Marketing 42 (1), 21-43, 2025 | 2 | 2025 |
Strategic Value Implications of Transformative Marketing MR Padigar PQDT-Global, 2021 | 1 | 2021 |