| The role of human emotions in memorable tourism experience and revisit intention AV Tiwari, N Bajpai, P Pandey Tourism & Management Studies 19 (1), 15-27, 2023 | 15 | 2023 |
| The measurement model of novelty, memorable tourism experience and revisit intention in tourists AV Tiwari, N Bajpai, P Pandey Leisure/Loisir 48 (1), 103-121, 2024 | 14 | 2024 |
| Mapping the research pattern of cause-related marketing: A bibliometric analysis of publications during 2000-2020 PK Pandey, N Bajpai Journal of Nonprofit & Public Sector Marketing 36 (3), 271-298, 2024 | 8 | 2024 |
| Factors affecting attitude and purchase intention towards cause-related marketing: A systematic literature review using TCCM approach PK Pandey, N Bajpai, AV Tiwari International Review on Public and Nonprofit Marketing 21 (2), 479-509, 2024 | 7 | 2024 |
| Enhancing customer purchase intention using cause-related marketing: a study of the Indian pharmaceutical sector PK Pandey, N Bajpai, AV Tiwari Journal of Nonprofit & Public Sector Marketing 36 (4), 544-575, 2024 | 4 | 2024 |
| Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement PK Pandey, N Bajpai, AV Tiwari British Food Journal 126 (3), 1121-1146, 2024 | 1 | 2024 |
| Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of COVID-19 AV Tiwari, N Bajpai, PK Pandey Leisure/Loisir, 1-24, 2024 | | 2024 |
Dr. Abhijeet Vikramaditya TiwariAssistant Professor, GLA University MathuraEmail được xác minh tại iiitm.ac.in