| Against the green: A multi-method examination of the barriers to green consumption MR Gleim, JS Smith, D Andrews, JJ Cronin Jr Journal of retailing 89 (1), 44-61, 2013 | 1220 | 2013 |
| Green marketing strategies: an examination of stakeholders and the opportunities they present JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez Journal of the Academy of Marketing Science 39, 158-174, 2011 | 1066 | 2011 |
| Freedom from ownership: An exploration of access-based consumption SJ Lawson, MR Gleim, R Perren, J Hwang Journal of Business Research 69 (8), 2615-2623, 2016 | 358 | 2016 |
| Spanning the gap: An examination of the factors leading to the green gap M Gleim, S J. Lawson Journal of Consumer Marketing 31 (6/7), 503-514, 2014 | 274 | 2014 |
| Sharers and sellers: A multi-group examination of gig economy workers' perceptions MR Gleim, CM Johnson, SJ Lawson Journal of Business Research 98, 142-152, 2019 | 166 | 2019 |
| Blockchain: a game changer for marketers? MR Gleim, JL Stevens Marketing Letters 32, 123-128, 2021 | 64 | 2021 |
| Using an old dog for new tricks: A regulatory focus perspective on consumer acceptance of RFID applications JS Smith, MR Gleim, SG Robinson, WJ Kettinger, SHS Park Journal of Service Research 17 (1), 85-101, 2014 | 56 | 2014 |
| Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies MR Gleim, H McCullough, N Sreen, LG Pant Journal of Retailing and Consumer Services 70, 103124, 2023 | 49 | 2023 |
| Decisions, decisions: variations in decision-making for access-based consumption SJ Lawson, MR Gleim, MD Hartline Journal of Marketing Theory and Practice 29 (3), 358-374, 2021 | 48 | 2021 |
| The impact of the institutional environment on green consumption in India N Sreen, R Yadav, S Kumar, M Gleim Journal of Consumer Marketing 38 (1), 47-57, 2020 | 46 | 2020 |
| Revealed reader preference for marketing journals CF Hofacker, MR Gleim, SJ Lawson Journal of the Academy of Marketing Science 37, 238-247, 2009 | 40 | 2009 |
| Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual MR Gleim, JS Smith, JJ Cronin Jr Journal of Strategic Marketing 27 (6), 505-520, 2019 | 39 | 2019 |
| High or low: The impact of brand logo location on consumers product perceptions R Dong, MR Gleim Food Quality and Preference 69, 28-35, 2018 | 39 | 2018 |
| When perception isn't reality: an examination of consumer perceptions of innovation MR Gleim, SJ Lawson, SG Robinson Marketing Management Journal 25 (1), 16-26, 2015 | 23 | 2015 |
| The impact of RFID on service organizations: a service profit chain perspective JS Smith, L Lee, M Gleim Managing Service Quality: An International Journal 19 (2), 179-194, 2009 | 19 | 2009 |
| Metaverse: shifting the reality of services M Gleim, H McCullough, OC Ferrell, C Gabler Journal of Services Marketing 38 (1), 13-27, 2024 | 16 | 2024 |
| Platform marketplaces: unifying our understanding of lateral exchange markets MR Gleim, JL Stevens, CM Johnson European Journal of Marketing 57 (1), 1-28, 2023 | 15 | 2023 |
| Why own when you can access? Motivations for engaging in collaborative consumption JL Stevens, CM Johnson, MR Gleim Journal of Marketing Theory and Practice 31 (1), 1-17, 2023 | 15 | 2023 |
| Gig worker typology and research agenda: advancing research for frontline service providers A Davidson, MR Gleim, CM Johnson, JL Stevens Journal of Service Theory and Practice 33 (5), 647-670, 2023 | 12 | 2023 |
| The gender earnings gap in sharing economy services: the role of price, number of stays, and guests accommodated on Airbnb A Davidson, MR Gleim Journal of Marketing Theory and Practice 31 (4), 490-501, 2023 | 9 | 2023 |
Stephanie J. LawsonAppalachian State UniversityEmail được xác minh tại appstate.edu
Stephanie J. LawsonAppalachian State UniversityEmail được xác minh tại appstate.edu