| Customers’ perspectives regarding e-banking in an emerging economy R Agarwal, S Rastogi, A Mehrotra Journal of Retailing and consumer services 16 (5), 340-351, 2009 | 360 | 2009 |
| Public transportation and customer satisfaction: the case of Indian railways R Agarwal Global Business Review 9 (2), 257-272, 2008 | 106 | 2008 |
| Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach R Agarwal, A Mehrotra, D Misra Journal of Retailing and Consumer Services 64, 102770, 2022 | 64 | 2022 |
| Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study R Agarwal, A Mehrotra, V Sharma, A Papa, A Malibari Journal of Retailing and Consumer Services 75, 103529, 2023 | 46 | 2023 |
| Unveiling green digital transformational leadership: Nexus between green digital culture, green digital mindset, and green digital transformation MA Alabdali, MZ Yaqub, R Agarwal, H Alofaysan, AK Mohapatra Journal of cleaner production 450, 141670, 2024 | 31 | 2024 |
| With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective A Kumar, A Shankar, R Agarwal, V Agarwal, EA Alzeiby Journal of Retailing and Consumer Services 78, 103767, 2024 | 30 | 2024 |
| Classifying customers on the basis of their attitudes towards telemarketing A Mehrotra, R Agarwal Journal of Targeting, Measurement and analysis for Marketing 17, 171-193, 2009 | 27 | 2009 |
| Nitty-gritties of customer experience in metaverse retailing A Mehrotra, R Agarwal, A Khalil, EA Alzeiby, V Agarwal Journal of Retailing and Consumer Services 79, 103876, 2024 | 23 | 2024 |
| Personality traits and re-patronage intentions after service failure R Agarwal, A Mehrotra, VA Barger Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 20 | 2016 |
| Four decades of sustainable tourism research: Trends and future research directions R Agarwal, A Mehrotra, A Mishra, NP Rana, R Nunkoo, M Cho International Journal of Tourism Research 26 (2), e2643, 2024 | 19 | 2024 |
| Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context R Agarwal, DOI Ankit Mehrotra , 17:4, 311-334 Journal of Relationship Marketing 17 (4), 311-334, 2018 | 19 | 2018 |
| Developing global competitiveness by assessing organized retail productivity using data envelopment analysis R Agarwal, A Mehrotra International Journal of Business Science & Applied Management (IJBSAM) 4 (2 …, 2009 | 17 | 2009 |
| Steering digitalization and management control maturity in small and medium enterprises (SMEs) L Broccardo, A Tenucci, R Agarwal, SM Alshibani Technological Forecasting and Social Change 204, 123446, 2024 | 13 | 2024 |
| Extracting performance improvement factors using DEA for a robust Indian retail industry R Agarwal, A Mehrotra International Journal of Productivity and Quality Management 30 (1), 107-125, 2020 | 13 | 2020 |
| Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers R Agarwal, A Mehrotra, MK Pant, EA Alzeiby, SK Vishnoi Journal of Retailing and Consumer Services 78, 103729, 2024 | 12 | 2024 |
| Green thumbs at work: Boosting employee eco-participation through ecocentric leadership, green crafting, and green human resource management H Zafar, A Malik, R Gugnani, R Agarwal, S Nijjer Journal of Cleaner Production 432, 139718, 2023 | 9 | 2023 |
| An Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. R Agarwal, A Mehrotra IUP Journal of Marketing Management 16 (1), 2017 | 9 | 2017 |
| Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments F Tan, X Li, R Agarwal, Y Joshi, MZ Yaqub Journal of Retailing and Consumer Services 79, 103878, 2024 | 8 | 2024 |
| AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation V Chotia, Y Cheng, R Agarwal, SK Vishnoi Technological Forecasting and Social Change 202, 123315, 2024 | 7 | 2024 |
| A review of use of data mining during COVID-19 pandemic A Mehrotra, R Agarwal Turkish Journal of Computer and Mathematics Education 12 (6), 4547-4552, 2021 | 7 | 2021 |