| Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economy P Mishra, T Jain, M Motiani Essays on sustainability and management: emerging perspectives, 125-150, 2017 | 48 | 2017 |
| Resistance to Change in an Organisation P Jain, C Asrani, T Jain SSRN, 2020 | 20 | 2020 |
| Developing big data enabled Marketing 4.0 framework S Mukhopadhyay, RK Singh, T Jain International Journal of Information Management Data Insights 4 (1), 100214, 2024 | 14 | 2024 |
| Social media analytics in tourism: a review and agenda for future research S Mukhopadhyay, T Jain, S Modgil, RK Singh Benchmarking: An International Journal 30 (9), 3725-3750, 2023 | 13 | 2023 |
| Effects of information sources for new customers and suppliers on the immediate innovation output of firms PK Medhi, P Jain, T Jain European Journal of Innovation Management 22 (4), 660-680, 2019 | 11 | 2019 |
| Developing artificial intelligence enabled Marketing 4.0 framework: an Industry 4.0 perspective S Mukhopadhyay, RK Singh, T Jain Qualitative Market Research: An International Journal 27 (5), 841-865, 2024 | 6 | 2024 |
| Shopper's attitude and demographics influence on store patronage-a comparison of formal vs. informal food retail stores in India P Mishra, G Sridhar, T Jain International Journal of Indian Culture and Business Management 11 (2), 203-218, 2015 | 6 | 2015 |
| Revisiting the nexus between economic growth and environment health: An empirical study on 180 nations M Jain, T Jain, P Jain Environmental Science and Pollution Research 30 (58), 122550-122579, 2023 | 5 | 2023 |
| Dimensions of privacy concerns amongst online buyers in India T Jain, P Mishra International Journal of Online Marketing (IJOM) 5 (1), 51-64, 2015 | 4 | 2015 |
| Determinants of Capital Structure: An Analysis of Leverage Measures and Their Determinants for Indian Firms P Jain, C Asrani, T Jain SSRN, 2020 | 2 | 2020 |
| Dimensions of privacy concerns amongst online buyers in India T Jain, P Mishra Censorship, Surveillance, and Privacy: Concepts, Methodologies, Tools, and …, 2019 | 1 | 2019 |
| Shopper’s attitude and demographics influence on store patronage: A comparison of formal vs. informal food retail stores in India P Mishra, G Sridhar, T Jain Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 1 | 2016 |
| Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.): Business relationship management and marketing: mastering business markets: Springer, Heidelberg, New York … T Jain Decision 42 (4), 471-473, 2015 | 1 | 2015 |
| Comparative Analysis: Across Cases, Categories, and Extension of OLI Framework Under Industry 4.0 P Jain, M Jain, N Chattopadhyay, T Jain, M Rohatgi Reshaping Entrepreneurial Education Within an Industry 4.0 Context, 247-271, 2024 | | 2024 |
| Revisiting the nexus between Economic Growth and Environment Health: An Empirical Study on 180 Nations J Megha, T Jain, P Jain | | 2023 |
| Not Just Incredible, Positioning India as a ‘House of Brands’ G Kour, T Jain Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
| Van Heusen: The Journey of a Brand P Mishra, T Jain Indian Institute of Management Calcutta Case Research Center, 2016 | | 2016 |
| Durex in India: The Category Normalisation Challenge P Mishra, T Jain Indian Institute of Management Calcutta Case Research Center, 2016 | | 2016 |
| Up against the organized retail: a study of'impact on'and'response of'small incumbent stores T Jain, P Mishra Indian Institutte of Management Calcutta, 2016 | | 2016 |
| Book review-Business relationship management and marketing: mastering business markets T Jain Indian Institutte of Management Calcutta, Kolkata, 2015 | | 2015 |