| Factors affecting adoption of electric vehicles in India: An exploratory study R Chhikara, R Garg, S Chhabra, U Karnatak, G Agrawal Transportation Research Part D: Transport and Environment 100, 103084, 2021 | 94 | 2021 |
| An investigation of antecedents and consequences of brand love in India R Garg, J Mukherjee, S Biswas, A Kataria Asia-Pacific Journal of Business Administration 7 (3), 174-196, 2015 | 73 | 2015 |
| Effective Internal Communication: A Way Towards Sustainability. A Kataria, A Kataria, R Garg International journal of business insights & transformation 6 (2), 2013 | 68 | 2013 |
| An investigation into the concept of brand love and its proximal and distal covariates R Garg, J Mukherjee, S Biswas, A Kataria Journal of Relationship Marketing 15 (3), 135-153, 2016 | 65 | 2016 |
| Evolution of luxury marketing landscape: a bibliometric analysis and future directions R Rathi, R Garg, A Kataria, R Chhikara Journal of Brand Management 29 (3), 241, 2022 | 56 | 2022 |
| Sensory marketing–a review and research agenda R Bhatia, R Garg, R Chhikara, A Kataria, V Talwar Academy of Marketing Studies Journal 25 (4), 1-30, 2021 | 42 | 2021 |
| Building the metaverse: Design considerations, socio-technical elements, and future research directions of metaverse A Singla, N Gupta, P Aeron, A Jain, R Garg, D Sharma, BB Gupta, V Arya Journal of Global Information Management (JGIM) 31 (2), 1-28, 2022 | 35 | 2022 |
| Retailing during the COVID-19 lifecycle: a bibliometric study AS Gupta, J Mukherjee, R Garg International Journal of Retail & Distribution Management 51 (11), 1413-1476, 2023 | 22 | 2023 |
| Factors Affecting Green Purchase Behavior A Kataria, A Kataria, R Garg Journal of management research 1 (2), 15-41, 2013 | 22 | 2013 |
| Driving customer appeal through the use of emotional branding R Garg, R Chhikara, TK Panda, A Kataria IGI Global, 2017 | 14 | 2017 |
| An exploration of consumers’ perceived value of sustainable brands in India A Kataria, J Mukherjee, S Biswas, R Garg Asian Journal of Business Research 6 (2), 2016 | 14 | 2016 |
| Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study R Rathi, S Jain, R Garg Journal of Fashion Marketing and Management: An International Journal 28 (1 …, 2023 | 11 | 2023 |
| Consumer-based determinants of brand love and its consequences: a quantitative research R Garg, J Mukherjee, S Biswas International Journal of Business and Emerging Markets 11 (2), 122-143, 2019 | 11 | 2019 |
| Mindful consumption–A systematic review and research agenda R Garg, S Bansal, R Rathi, S Bhowmick Journal of Cleaner Production 459, 142373, 2024 | 9 | 2024 |
| Work-life-study balance and executive education: Case of India A Sharma, S Mor, R Garg, R Chhikara, A Pal, S Narula Millennial Asia 14 (1), 127-149, 2023 | 9 | 2023 |
| A qualitative insight into the personal factors impacting online impulse behavior H Kumar, R Garg, P Kumar, R Chhikara Strategies and tools for managing connected consumers, 279-291, 2020 | 9 | 2020 |
| Abundantly rare: Changing consumer trends in the luxury market G Agrawal, R Rathi, R Garg, R Chhikara New Paradigms in Management, Bloomsbury Publishers, 2021 | 8 | 2021 |
| Why do consumers articulate electronic negative word of mouth? A study on online auto portals using theory of reasoned action R Garg, A Kataria Asia Pacific Journal of Research in Business Management 4 (3), 1-2, 2013 | 8 | 2013 |
| Power of the scent: Exploring the role of sensory appeals on consumer product attitude R Garg, R Chhikara Journal of Business and Management 25 (2), 25-41, 2019 | 6 | 2019 |
| Consumer-brand relations: an investigation into the concept of brand hate R Garg, R Chikkara, H Suman, S Pande, R Sharan, TK Panda Driving customer appeal through the use of emotional branding, 73-84, 2018 | 6 | 2018 |