| Choice of foreign market entry mode: Impact of ownership, location and internalization factors S Agarwal, SN Ramaswami Journal of International business studies 23, 1-27, 1992 | 3128 | 1992 |
| Consumers’ responses to negative word-of-mouth communication: An attribution theory perspective RN Laczniak, TE DeCarlo, SN Ramaswami Journal of consumer Psychology 11 (1), 57-73, 2001 | 959 | 2001 |
| Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value SN Ramaswami, RK Srivastava, M Bhargava Journal of the Academy of Marketing Science 37, 97-116, 2009 | 498 | 2009 |
| Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services WA Kamakura, SN Ramaswami, RK Srivastava international Journal of Research in Marketing 8 (4), 329-349, 1991 | 394 | 1991 |
| Marketing controls and dysfunctional employee behaviors: A test of traditional and contingency theory postulates SN Ramaswami Journal of Marketing 60 (2), 105-120, 1996 | 325 | 1996 |
| Antecedents and consequences of merit pay fairness for industrial salespeople SN Ramaswami, J Singh Journal of Marketing 67 (4), 46-66, 2003 | 283 | 2003 |
| Affective organizational committment of salespeople: An expanded model S Agarwal, SN Ramaswami Journal of Personal Selling & Sales Management 13 (2), 49-70, 1993 | 248 | 1993 |
| Reconciling diverse measures of performance: a conceptual framework and test of a methodology M Bhargava, C Dubelaar, S Ramaswami Journal of Business Research 31 (2-3), 235-246, 1994 | 222 | 1994 |
| Perceived network externalities and communication technology acceptance TJ Strader, SN Ramaswami, PA Houle European journal of information systems 16 (1), 54-65, 2007 | 202 | 2007 |
| The value of seller trustworthiness in C2C online markets TJ Strader, SN Ramaswami Communications of the ACM 45 (12), 45-49, 2002 | 178 | 2002 |
| Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities TE DeCarlo, RN Laczniak, CM Motley, S Ramaswami Journal of Marketing Theory and Practice 15 (1), 41-51, 2007 | 150 | 2007 |
| Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities S Arunachalam, SN Ramaswami, P Herrmann, D Walker Journal of the Academy of Marketing Science 46, 744-766, 2018 | 143 | 2018 |
| Work alienation of marketing employees: influence of task, supervisory, and organizational structure factors SN Ramaswami, S Agarwal, M Bhargava Journal of the Academy of Marketing Science 21, 179-193, 1993 | 138 | 1993 |
| Perceived barriers to exporting and export assistance requirements SN Ramaswami, Y Yang International perspectives on trade promotion and assistance. Westport, CT …, 1990 | 128 | 1990 |
| Information asymmetry between salesperson and supervisor: postulates from agency and social exchange theories SN Ramaswami, SS Srinivasan, SA Gorton Journal of Personal Selling & Sales Management 17 (3), 29-50, 1997 | 118 | 1997 |
| A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers RK Srivastava, V Mahajan, SN Ramaswami, J Cherian Technological Forecasting and Social Change 28 (4), 325-333, 1985 | 111 | 1985 |
| Determinants of on-line channel use for purchasing financial products SN Ramaswami, TJ Strader, K Brett International Journal of Electronic Commerce 5 (2), 95-118, 2000 | 110 | 2000 |
| Marketing controls and employee responses: The moderating role of task characteristics S Agarwal, SN Ramaswami Journal of the Academy of Marketing Science 21, 293-306, 1993 | 71 | 1993 |
| Market-based assets and capabilities, business processes, and financial performance SN Ramaswami, M Bhargava, RK Srivastava Marketing Science Institute, 2004 | 60 | 2004 |
| Divided attitudinal loyalty and customer value: role of dealers in an indirect channel SN Ramaswami, S Arunachalam Journal of the Academy of Marketing Science 44, 770-790, 2016 | 55 | 2016 |
![Sridhar N [MKT] Ramaswami](/citations/images/avatar_scholar_128.png)