| The role of product brand image and online store image on perceived risks and online purchase intentions for apparel M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman Journal of retailing and Consumer Services 19 (3), 325-331, 2012 | 733 | 2012 |
| Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults V Chattaraman, WS Kwon, JE Gilbert, K Ross Computers in Human Behavior 90, 315-330, 2019 | 428 | 2019 |
| Data‐driven services marketing in a connected world V Kumar, V Chattaraman, C Neghina, B Skiera, L Aksoy, A Buoye, ... Journal of Service Management 24 (3), 330-352, 2013 | 211 | 2013 |
| Virtual agents in retail web sites: Benefits of simulated social interaction for older users V Chattaraman, WS Kwon, JE Gilbert Computers in Human Behavior 28 (6), 2055-2066, 2012 | 201 | 2012 |
| Preferences for aesthetic attributes in clothing as a function of body image, body cathexis and body size V Chattaraman, NA Rudd Clothing and Textiles Research Journal 24 (1), 46-61, 2006 | 201 | 2006 |
| Ethnic identity, consumption of cultural apparel, and self‐perceptions of ethnic consumers V Chattaraman, SJ Lennon Journal of Fashion Marketing and Management: An International Journal 12 (4 …, 2008 | 134 | 2008 |
| Social identity salience: Effects on identity‐based brand choices of Hispanic consumers V Chattaraman, SJ Lennon, NA Rudd Psychology & Marketing 27 (3), 263-284, 2010 | 126 | 2010 |
| Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption O Johnson, V Chattaraman Journal of Consumer Behaviour 18 (1), 32-42, 2019 | 97 | 2019 |
| Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator V Chattaraman, NA Rudd, SJ Lennon Journal of Business Research 62 (8), 826-833, 2009 | 96 | 2009 |
| Age, body size, body image, and fit preferences of male consumers V Chattaraman, KP Simmons, PV Ulrich Clothing and Textiles Research Journal 31 (4), 291-305, 2013 | 58 | 2013 |
| Virtual shopping agents: Persona effects for older users V Chattaraman, WS Kwon, J E. Gilbert, Y Li Journal of Research in Interactive Marketing 8 (2), 144-162, 2014 | 53 | 2014 |
| Virtual agents in e‐commerce: representational characteristics for seniors V Chattaraman, WS Kwon, JE Gilbert, S In Shim Journal of Research in Interactive Marketing 5 (4), 276-297, 2011 | 46 | 2011 |
| The malleable bicultural consumer: Effects of cultural contexts on aesthetic judgments V Chattaraman, NA Rudd, SJ Lennon Journal of Consumer Behaviour: An International Research Review 9 (1), 18-31, 2010 | 43 | 2010 |
| A picture is worth a thousand words! How visual storytelling transforms the aesthetic experience of novel designs C Seifert, V Chattaraman Journal of Product & Brand Management 29 (7), 913-926, 2020 | 42 | 2020 |
| Predicting purchase decisions based on spatio-temporal functional MRI features using machine learning Y Wang, V Chattaraman, H Kim, G Deshpande IEEE Transactions on Autonomous Mental Development 7 (3), 248-255, 2015 | 35 | 2015 |
| Pro‐environmental millennial consumers' responses to the fur conundrum of luxury brands V Rolling, C Seifert, V Chattaraman, A Sadachar International Journal of Consumer Studies 45 (3), 350-363, 2021 | 32 | 2021 |
| Brand and category design consistency in brand extensions Y Sheng Goh, V Chattaraman, S Forsythe Journal of Product & Brand Management 22 (4), 272-285, 2013 | 32 | 2013 |
| Too new or too complex? Why consumers’ aesthetic sensitivity matters in apparel design evaluation C Seifert, V Chattaraman Journal of Fashion Marketing and Management 21 (2), 262-276, 2017 | 30 | 2017 |
| Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective T Cui, V Chattaraman, L Sun Journal of Fashion Marketing and Management: An International Journal 26 (2 …, 2022 | 27 | 2022 |
| Virtual sales associates for mature consumers: Technical and social support in e-retail service interactions SI Shim, WS Kwon, V Chattaraman, JE Gilbert Clothing and Textiles Research Journal 30 (3), 232-248, 2012 | 26 | 2012 |
