Theo dõi
Gil Appel
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing science 48 (1), 79-95, 2020
28052020
Generative AI Has an Intellectual Property Problem
G Appel, J Neelbauer, DA Schweidel
Harvard Business Review, 2023
1482023
On the monetization of mobile apps
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 37 (1), 93-107, 2020
142*2020
Blockchain technology for creative industries: Current state and research opportunities
N Malik, YM Wei, G Appel, L Luo
International Journal of Research in Marketing 40 (1), 38-48, 2023
1122023
Gender differences in communicative abstraction.
PD Joshi, CJ Wakslak, G Appel, L Huang
Journal of personality and social psychology 118 (3), 417, 2020
632020
On the monetary impact of fashion design piracy
G Appel, B Libai, E Muller
International Journal of Research in Marketing 35 (4), 591-610, 2018
20*2018
What makes people happy? Decoupling the experiential‐material continuum
E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ...
Journal of Consumer Psychology 33 (1), 97-106, 2023
162023
When and why consumers “accidentally” endanger their products
Y Shani, G Appel, S Danziger, R Shachar
Management Science 66 (12), 5757-5782, 2020
142020
Adoption patterns over time: a replication
G Appel, E Muller
Marketing Letters 32 (4), 499-511, 2021
9*2021
Gender Differences in Communicative Abstraction and their Organizational Implications
PD Joshi, CJ Wakslak, L Huang, G Appel
Rutgers Business Review 6 (2), 2021
92021
Generative AI has an intellectual property problem; 2023
G Appel, J Neelbauer, DA Schweidel
Harvard Business Review. https://hbr. org/2023/04/generative-ai-has-an …, 2023
82023
EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
S Tully, C Longoni, G Appel
Journal of Marketing, 00222429251314491, 2025
7*2025
Growth, Popularity, and the Long Tail: Evidence from Digital Markets
G Appel, B Libai, E Muller
NYU Stern School of Business, 2019
3*2019
How Free Digital Products Grow
G Appel, B Libai, E Muller
Report, 2015
12015
Announcement: Winner 2020 IJRM Best Article
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing 38 (2), A4, 2021
2021
Online Shopping Cart Abandonment: Placing Self-Expressive Products in the Shopping Cart Reduces Purchase Intentions
L Hadar, Y Steinhart, G Appel, Y Shani
Advances in Consumer Research 49, 248-249, 2021
2021
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior
G Appel
Ben-Gurion University of the Negev, Faculty of Business and Management …, 2016
2016
The Future of Social Media in Marketing
G Appel, L Grewal, R Hadi, AT Stephen
Yeni Medya, 394-420, 0
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