| Why we post selfies: Understanding motivations for posting pictures of oneself Y Sung, JA Lee, E Kim, SM Choi Personality and Individual Differences 97, 260-265, 2016 | 502 | 2016 |
| Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth E Kim, Y Sung, H Kang Computers in Human Behavior 37, 18-25, 2014 | 480 | 2014 |
| Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post S Lee, E Kim Journal of Global Fashion Marketing 11 (3), 232-249, 2020 | 389 | 2020 |
| To App or Not to App: Engaging Consumers via Branded Mobile Apps E Kim, JS Lin, Y Sung Journal of Interactive Advertising 13 (1), 53-65, 2013 | 375 | 2013 |
| Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior E Kim, JA Lee, Y Sung, SM Choi Computers in Human Behavior 62, 116-123, 2016 | 328 | 2016 |
| Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation E Kim, M Drumwright Computers in Human Behavior 63, 970-979, 2016 | 230 | 2016 |
| Brand followers: Consumer motivation and attitude towards brand communications on Twitter E Sook Kwon, E Kim, Y Sung, C Yun Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 193 | 2014 |
| Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping JH Moon, E Kim, SM Choi, Y Sung Journal of Interactive Advertising 13 (1), 14-26, 2013 | 125 | 2013 |
| Increasing exergame physical activity through self and opponent avatar appearance J Peña, E Kim Computers in Human Behavior 41, 262-267, 2014 | 117 | 2014 |
| # Me and brands: understanding brand-selfie posters on social media Y Sung, E Kim, SM Choi International Journal of Advertising 37 (1), 14-28, 2018 | 90 | 2018 |
| Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language T Jing Wen, E Kim, L Wu, NA Dodoo International Journal of Advertising 39 (1), 74-93, 2020 | 72 | 2020 |
| The role of consumer affect on visual social networking sites: How consumers build brand relationships A Bashir, J Wen, E Kim, JD Morris Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018 | 48 | 2018 |
| Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users YJ Chung, E Kim Journal of Promotion Management 27 (1), 1-26, 2021 | 42 | 2021 |
| Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females M Mackert, E Kim, M Guadagmo, E Donovan-Kicken Global Telehealth 2012, 93-103, 2012 | 36 | 2012 |
| Factors affecting advertising avoidance on online video sites E Kim, SM Choi, S Kim, YH Yeh The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013 | 35 | 2013 |
| The effects of influencer types and sponsorship disclosure in instagram sponsored posts YJ Chung, SS Lee, E Kim Journal of Current Issues & Research in Advertising 44 (2), 193-211, 2023 | 28 | 2023 |
| External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand E Kim, MS Eastin Journal of Promotion Management 21 (3), 391-411, 2015 | 26 | 2015 |
| How Perceived Interactivity between Instagram Micro-Influencers and Their Followers Impacts the Effects of Sponsorship Disclosure: Mediating Role of Perceived Authenticity and … Y Park, Y Lee, HJ Cho, EES Kim The Korean Journal of Consumer and Advertising Psychology 21 (4), 603-631, 2020 | 21* | 2020 |
| Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 20 | 2017 |
| How age-morphed images make Me feel: The role of emotional responses in building support for seniors AR Lee, E Kim, L Hon, YJ Chung Computers in Human Behavior 107, 106263, 2020 | 7 | 2020 |