| Administração de marketing KL Keller, A Cherney Bookman Editora, 2024 | 19722 | 2024 |
| Choice Overload: A Conceptual Review and Meta-Analysis A Chernev, U Böckenholt, J Goodman Journal of Consumer Psychology, 2015 | 1068 | 2015 |
| When more is less and less is more: The role of ideal point availability and assortment in consumer choice A Chernev Journal of consumer Research 30 (2), 170-183, 2003 | 1039 | 2003 |
| Doing well by doing good: The benevolent halo of corporate social responsibility A Chernev, S Blair Journal of Consumer Research 41 (6), 1412-1425, 2015 | 962 | 2015 |
| Goal–attribute compatibility in consumer choice A Chernev Journal of consumer psychology 14 (1-2), 141-150, 2004 | 683 | 2004 |
| Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding A Chernev, R Hamilton, D Gal Journal of Marketing 75 (3), 66-82, 2011 | 619 | 2011 |
| Goal orientation and consumer preference for the status quo A Chernev Journal of Consumer Research 31 (3), 557-565, 2004 | 488 | 2004 |
| Product assortment and individual decision processes. A Chernev Journal of personality and social psychology 85 (1), 151, 2003 | 379 | 2003 |
| Decision focus and consumer choice among assortments A Chernev Journal of Consumer Research 33 (1), 50-59, 2006 | 338 | 2006 |
| Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues A Chernev, D Gal Journal of Marketing Research 47 (4), 738-747, 2010 | 332 | 2010 |
| Strategic marketing management A Chernev Cerebellum Press, 2018 | 297 | 2018 |
| The dieter's paradox A Chernev Journal of Consumer Psychology 21 (2), 178-183, 2011 | 273 | 2011 |
| Assortment size and option attractiveness in consumer choice among retailers A Chernev, R Hamilton Journal of Marketing Research 46 (3), 410-420, 2009 | 267 | 2009 |
| Low prices are just the beginning: Price image in retail management R Hamilton, A Chernev Journal of Marketing 77 (6), 1-20, 2013 | 257 | 2013 |
| Extremeness aversion and attribute-balance effects in choice A Chernev Journal of consumer research 31 (2), 249-263, 2004 | 214 | 2004 |
| The role of market efficiency intuitions in consumer choice: A case of compensatory inferences A Chernev, GS Carpenter Journal of Marketing Research 38 (3), 349-361, 2001 | 199 | 2001 |
| Reverse pricing and online price elicitation strategies in consumer choice A Chernev Journal of Consumer Psychology 13 (1-2), 51-62, 2003 | 184 | 2003 |
| The impact of common features on consumer preferences: A case of confirmatory reasoning A Chernev Journal of Consumer Research 27 (4), 475-488, 2001 | 154 | 2001 |
| The marketing plan handbook A Chernev Cerebellum Press, 2020 | 149 | 2020 |
| The effect of common features on brand choice: Moderating role of attribute importance A Chernev Journal of Consumer Research 23 (4), 304-311, 1997 | 145 | 1997 |
Ulf BockenholtNorthwestern UniversityEmail được xác minh tại kellogg.northwestern.edu
