Eitan Muller

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Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinEmail được xác minh tại McCombs.UTexas.edu
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelEmail được xác minh tại idc.ac.il
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityEmail được xác minh tại idc.ac.il
Renana PeresProfessor of Marketing, The Hebrew UniversityEmail được xác minh tại huji.ac.il
Raphael AmitProfessor The Wharton school University of PennsylavniaEmail được xác minh tại wharton.upenn.edu
Lawrence R. GlostenProfessor of Finance and Economics, Columbia Business SchoolEmail được xác minh tại columbia.edu
Chaim FershtmanEconomics, Tel Aviv UniversityEmail được xác minh tại post.tau.ac.il
Gil AppelThe George Washington UniversityEmail được xác minh tại gwu.edu
Israel ZangTel Aviv UniversityEmail được xác minh tại mta.ac.il
Mark SatterthwaiteProfessor of Strategy & Buehler Professor of Health Care Management, Northwestern UniversityEmail được xác minh tại northwestern.edu
Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, NL & Ghent University, BEEmail được xác minh tại ese.eur.nl
Ron ShacharProfessor of marketing and economics, Arison School of BusinessEmail được xác minh tại idc.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelEmail được xác minh tại openu.ac.il
Ehud KalaiNorthwestern UniversityEmail được xác minh tại kellogg.northwestern.edu
Amir HeimanProfessor of Marketing, The department of environmental economics and mamangmentEmail được xác minh tại mail.huji.ac.il
Shlomo KalishProfessor Emeritus, Reichman University and Tel Aviv UniversityEmail được xác minh tại post.idc.ac.il
rajendra srivastavaisbEmail được xác minh tại isb.edu
Roger Kerinsouthern methodist universityEmail được xác minh tại mail.cox.smu.edu
Naufel VilcassimLondon School of Economics and Political Science (LSE)Email được xác minh tại london.edu
Iain M. CockburnQuestrom School of Business, Boston UniversityEmail được xác minh tại bu.edu

Theo dõi

Eitan Muller

Professor of Marketing, Stern School of Business, New York University

Email được xác minh tại stern.nyu.edu - Trang chủ

Marketing Diffusion of Innovations Social Networks


Tiêu đề Sắp xếp theo số lượt trích dẫn Sắp xếp theo năm Sắp xếp theo tiêu đề	Trích dẫn bởi Trích dẫn bởi	Năm
New product diffusion models in marketing: A review and directions for research V Mahajan, E Muller, FM Bass Journal of Marketing 54 (1), 1-26, 1990	3795	1990
Talk of the network: A complex systems look at the underlying process of word-of-mouth J Goldenberg, B Libai, E Muller Marketing Letters 12 (3), 211-223, 2001	3042	2001
Research joint ventures and R&D cartels MI Kamien, E Muller, I Zang American Economic Review 82 (5), 1293-1306, 1992	2106	1992
Innovation diffusion and new product growth models: A critical review and research directions R Peres, E Muller, V Mahajan International Journal of Research in Marketing 27 (2), 91-106, 2010	1437	2010
Challenges to theory development in entrepreneurship research R Amit, L Glosten, E Muller Journal of Management Studies 30 (5), 815-834, 1993	1088	1993
Entrepreneurial ability, venture investments, and risk sharing R Amit, L Glosten, E Muller Management Science 36 (10), 1233-1246, 1990	984*	1990
New-product diffusion models V Mahajan, E Muller, Y Wind International Series in Quantitative Marketing, Vol. 11, Springer, 2000	802	2000
Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990	773	1990
“Push” and “pull” entrepreneurship R Amit, E Muller Journal of Small Business & Entrepreneurship 12 (4), 64-80, 1995	728	1995
Innovation diffusion and new product growth models in marketing V Mahajan, E Muller Journal of Marketing 43 (4), 55-68, 1979	670	1979
Diffusion of new products: Empirical generalizations and managerial uses V Mahajan, E Muller, FM Bass Marketing Science 14 (3), G79-G88, 1995	662	1995
Introduction strategy for new products with positive and negative word-of-mouth V Mahajan, E Muller, RA Kerin Management Science 30 (12), 1389-1404, 1984	653	1984
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata J Goldenberg, B Libai, E Muller Academy of Marketing Science Review 9 (3), 1-18, 2001	651	2001
Opportunity costs and entrepreneurial activity R Amit, E Muller, I Cockburn Journal of Business Venturing 10 (2), 95-106, 1995	630	1995
Software piracy: Estimation of lost sales and the impact on software diffusion M Givon, V Mahajan, E Muller Journal of Marketing 59 (1), 29-37, 1995	576	1995
Models of new product diffusion through advertising and word-of-mouth JA Dodson Jr, E Muller Management science 24 (15), 1568-1578, 1978	523	1978
Timing, diffusion, and substitution of successive generations of technological innovations: The IBM mainframe case V Mahajan, E Muller Technological Forecasting and Social Change 51 (2), 109-132, 1996	505	1996
A nonuniform influence innovation diffusion model of new product acceptance CJ Easingwood, V Mahajan, E Muller Marketing Science 2 (3), 273-295, 1983	480	1983
Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion B Libai, E Muller, R Peres Journal of Marketing Research 50 (2), 161-176, 2013	448*	2013
The effect of social networks structure on innovation performance: A review and directions for research E Muller, R Peres International Journal of Research in Marketing 36, 3-19, 2019	413	2019

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