Theo dõi
Kyuhong Han
Kyuhong Han
Associate Professor of Marketing, Korea University
Email được xác minh tại korea.ac.kr
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Relative strategic emphasis and firm-idiosyncratic risk: The moderating role of relative performance and demand instability
K Han, V Mittal, Y Zhang
Journal of Marketing 81 (4), 25-44, 2017
1232017
Political identity and financial risk taking: Insights from social dominance orientation
K Han, J Jung, V Mittal, JD Zyung, H Adam
Journal of Marketing Research 56 (4), 581-601, 2019
832019
Value appropriation and firm shareholder value: Role of advertising and receivables management
C Frennea, K Han, V Mittal
Journal of Marketing Research 56 (2), 291-309, 2019
662019
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.
V Mittal, K Han, JY Lee, S Sridhar
Journal of Marketing Research (JMR) 58 (4), 2021
552021
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
V Mittal, K Han, C Frennea, M Blut, M Shaik, N Bosukonda, S Sridhar
Marketing Letters 34 (2), 171-187, 2023
502023
How political identity shapes customer satisfaction
D Fernandes, N Ordabayeva, K Han, J Jung, V Mittal
Journal of Marketing 86 (6), 116-134, 2022
502022
Customer Engagement and Employee Engagement: A Research Review and Agenda
V Mittal, K Han, RA Westbrook
Customer Engagement Marketing, 173-201, 2018
232018
Attribute-level satisfaction, overall customer satisfaction, and performance outcomes in business-to-business firms
V Mittal, K Han, JY Lee, B Im, S Sridhar
Mays Business School Research Paper, 2017
162017
How Politics Shapes Consumption Behavior
N Ordabayeva, D Fernandes, K Han, J Jung
Impact at JMR, 2021
82021
The Dual Role of Advertising in Brand Management
K Han
Rice University, 2019
22019
Deepwater Horizon: Lessons in Corporate Branding
V Mittal, K Han
Available at SSRN 3004910, 2017
22017
The Value of Safety Training for Business-to-Business Firms
Y Chen, S Sridhar, K Han, S Singh, V Mittal, T Im
Journal of Marketing Research 61 (4), 742-759, 2024
12024
Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics
M Rocklage, N Ordabayeva, D Fernandes, K Han, J Jung, V Mittal, ...
ACR North American Advances, 2021
2021
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