Amitava Chattopadhyay

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Gerald Joseph GornDepartment of management and marketingEmail được xác minh tại polyu.edu.hk
Darren DahlProfessor of Marketing, University of British ColumbiaEmail được xác minh tại sauder.ubc.ca
Haiyang YangJohns Hopkins UniversityEmail được xác minh tại jhu.edu
Klaus WertenbrochINSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the EnvironmentEmail được xác minh tại insead.edu
Antonios StamatogiannakisAssistant Professor of Marketing, IE Business School - IE UniversityEmail được xác minh tại ie.edu
Anaimalai MuthukrishnanMarketing HKEmail được xác minh tại ust.hk
Rajeev BatraUniversity of Michigan, Ross School of BusinessEmail được xác minh tại umich.edu
Miguel BrendlProfessor of MarketingEmail được xác minh tại unibas.ch
Monica WadhwaEmail được xác minh tại temple.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityEmail được xác minh tại idc.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelEmail được xác minh tại openu.ac.il
Peter R. DarkeProfessor of Marketing, Schulich School of Business, York UniversityEmail được xác minh tại schulich.yorku.ca
niraj dawarFounder, Brand Strategy GroupEmail được xác minh tại brandstrategy.group
Aysegul OzsomerProfessor of Marketing, Koç UniversityEmail được xác minh tại ku.edu.tr
Ziv CarmonINSEADEmail được xác minh tại insead.edu
Luc WathieuProfessor, Georgetown University McDonough School of BusinessEmail được xác minh tại georgetown.edu
Anirban MukherjeeAvyayam HoldingsEmail được xác minh tại avyayamholdings.com
Laurette DubéProfessor, James McGill Chair of Consumer and Lifestyle Psychology, McGill UniversityEmail được xác minh tại mcgill.ca
fang wanProfessor of Marketing, Asper School of Business, University of ManitobaEmail được xác minh tại umanitoba.ca
Dilip SomanProfessorEmail được xác minh tại rotman.utoronto.ca

Theo dõi

Amitava Chattopadhyay

INSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation Innovation

Email được xác minh tại insead.edu - Trang chủ

Brand Strategy Innovation Emerging Markets Firms Customer Centricity Sustainability


Tiêu đề Sắp xếp theo số lượt trích dẫn Sắp xếp theo năm Sắp xếp theo tiêu đề	Trích dẫn bởi Trích dẫn bởi	Năm
Effects of color as an executional cue in advertising: They're in the shade GJ Gorn, A Chattopadhyay, T Yi, DW Dahl Management science 43 (10), 1387-1400, 1997	782	1997
Waiting for the web: how screen color affects time perception GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi Journal of marketing research 41 (2), 215-225, 2004	667	2004
Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13, 297-305, 2002	570	2002
Humor in advertising: The moderating role of prior brand evaluation A Chattopadhyay, K Basu Journal of Marketing Research 27 (4), 466-476, 1990	544	1990
Salience effects in brand recall JW Alba, A Chattopadhyay Journal of marketing research 23 (4), 363-369, 1986	529	1986
Effects of context and part-category cues on recall of competing brands JW Alba, A Chattopadhyay Journal of Marketing Research 22 (3), 340-349, 1985	518	1985
Rethinking marketing programs for emerging markets NDN Dawar, A Chattopadhyay Long Range Planning 35 (5), 457-474, 2002	502	2002
The use of visual mental imagery in new product design DW Dahl, A Chattopadhyay, GJ Gorn* Journal of marketing research 36 (1), 18-28, 1999	375	1999
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments Y Jiang, GJ Gorn, M Galli, A Chattopadhyay Journal of Consumer Research 42 (5), 709-726, 2016	372	2016
The different roles of product originality and usefulness in generating word-of-mouth S Moldovan, J Goldenberg, A Chattopadhyay International Journal of Research in Marketing 28 (2), 109-119, 2011	353	2011
Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011	336	2011
The situational importance of recall and inference in consumer decision making A Chattopadhyay, JW Alba Journal of Consumer Research 15 (1), 1-12, 1988	308	1988
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context L Jiang, J Hoegg, DW Dahl, A Chattopadhyay Journal of consumer research 36 (5), 778-791, 2010	283	2010
On the perceived value of money: The reference dependence of currency numerosity effects K Wertenbroch, D Soman, A Chattopadhyay Journal of Consumer Research 34 (1), 1-10, 2007	215	2007
Name letter branding: Valence transfers when product specific needs are active CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo Journal of Consumer Research 32 (3), 405-415, 2005	213	2005
Managing brand experience: The market contact audit™ A Chattopadhyay, JL Laborie Journal of Advertising Research 45 (1), 9-16, 2005	212	2005
Hearing voices: The impact of announcer speech characteristics on consumer response to broadcast advertising A Chattopadhyay, DW Dahl, RJB Ritchie, KN Shahin Journal of Consumer Psychology 13 (3), 198-204, 2003	196	2003
Does attitude toward the ad endure? The moderating effects of attention and delay A Chattopadhyay, P Nedungadi Journal of Consumer Research 19 (1), 26-33, 1992	187	1992
The impact of moods generated by television programs on responses to advertising M Mathur, A Chattopadhyay Psychology & Marketing 8 (1), 59-77, 1991	182	1991
To zap or not to zap: A study of the determinants of channel switching during commercials S Siddarth, A Chattopadhyay Marketing Science 17 (2), 124-138, 1998	177	1998

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