| Interaction orientation and firm performance G Ramani, V Kumar Journal of marketing 72 (1), 27-45, 2008 | 1129 | 2008 |
| CRM implementation: Effectiveness issues and insights T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ... Journal of Service research 9 (2), 184-194, 2006 | 465 | 2006 |
| Customer lifetime value approaches and best practice applications V Kumar, G Ramani, T Bohling Journal of interactive Marketing 18 (3), 60-72, 2004 | 327 | 2004 |
| Evaluating the impact of social media activities on human brand sales AR Saboo, V Kumar, G Ramani International Journal of Research in Marketing 33 (3), 524-541, 2016 | 283 | 2016 |
| Taking customer lifetime value analysis to the next level V Kumar, G Ramani Journal of Integrated Communications 4 (1), 27-33, 2004 | 41 | 2004 |
| Interaction orientation: The new marketing competency V Kumar, G Ramani Does Marketing Need Reform?, 117-126, 2015 | 23 | 2015 |
| Interaction orientation: The new measure of marketing capabilities G Ramani University of Connecticut, 2006 | 7 | 2006 |
| Interaction orientation and complaint handling G Ramani, G Knox Handbook of Research on Customer Equity in Marketing, 448-465, 2015 | 1 | 2015 |
| 19. Interaction orientation and complaint G Ramani, G Knox Handbook of Research on Customer Equity in Marketing, 448, 2015 | | 2015 |
| INTERACTION ORIENTATION V KUMAR, G RAMANI Does Marketing Need Reform?, 109, 2015 | | 2015 |
| Relational Trust and Firm Performance G Ramani, PA Saparito, S Swaminathan Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| MARKETPLACE V KUMAR, G RAMANI, T BOHLING | | 2004 |
| Service Innovations and New Service Business Models V Kumar, G Ramani | | |
Vikas MittalRice UniversityEmail được xác minh tại rice.edu
