| Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies PA Bottomley, SJS Holden Journal of marketing research 38 (4), 494-500, 2001 | 707 | 2001 |
| Sizing up the effect of portion size on consumption: a meta-analytic review N Zlatevska, C Dubelaar, SS Holden Journal of marketing 78 (3), 140-154, 2014 | 455 | 2014 |
| Understanding the determinants of environmentally conscious behavior JA Lee, SJS Holden Psychology & Marketing 16 (5), 373-392, 1999 | 427 | 1999 |
| Know the name, forget the exposure: Brand familiarity versus memory of exposure context SJS Holden, M Vanhuele Psychology & Marketing 16 (6), 479-496, 1999 | 233 | 1999 |
| Ask not what the brand can evoke: ask what can evoke the brand? SJS Holden, RJ Lutz Advances in consumer research 19 (1), 1992 | 196 | 1992 |
| Understanding Brand Awareness: Let Me Give You a C (I) ue! SJS Holden Advances in consumer research 20 (1), 1993 | 158 | 1993 |
| Cause‐related marketing and values in Australia F Kropp, SJS Holden, AM Lavack International Journal of Nonprofit and Voluntary Sector Marketing 4 (1), 69-80, 1999 | 129 | 1999 |
| Smokers and beer drinkers: values and consumer susceptibility to interpersonal influence F Kropp, AM Lavack, SJS Holden Journal of Consumer marketing 16 (6), 536-557, 1999 | 122 | 1999 |
| Whether smaller plates reduce consumption depends on who’s serving and who’s looking: a meta-analysis SS Holden, N Zlatevska, C Dubelaar Journal of the Association for Consumer Research 1 (1), 134-146, 2016 | 98 | 2016 |
| Approaching the wicked problem of obesity: an introduction to the food system compass J Parkinson, C Dubelaar, J Carins, S Holden, F Newton, M Pescud Journal of Social Marketing 7 (4), 387-404, 2017 | 72 | 2017 |
| Attitudes toward beer and tobacco sports sponsorships F Kropp, AM Lavack, SJS Holden, V Dalakas Sport Marketing Quarterly 8, 49-58, 1999 | 59 | 1999 |
| Brand equity through brand awareness: Measuring and managing brand retrieval SJS Holden University of Florida, 1992 | 58 | 1992 |
| The partitioning paradox: The big bite around small packages SS Holden, N Zlatevska International Journal of Research in Marketing 32 (2), 230-233, 2015 | 33 | 2015 |
| An empirical investigation of what it means to generalize SJS Holden, P Barwise Proceedings of the 24th annual conference of the European marketing academy …, 1995 | 29 | 1995 |
| Might bigger portions of healthier snack food help? COC Werle, C Dubelaar, N Zlatevska, SS Holden Food Quality and Preference 71, 181-184, 2019 | 15 | 2019 |
| Public health marketing: Is it good and is it good for everyone? G Holden, D Cox International Journal of Marketing 52, 17-26, 2013 | 13 | 2013 |
| Increasing serving size increases amount consumed: Catch-22 N Zlatevska, C Dubelaar, SS Holden Advances in Consumer Research 40, 843, 2012 | 11 | 2012 |
| Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations N Zlatevska, RMMI Chowdhury, L Tam, S Holden Marketing Letters 30, 321-334, 2019 | 9 | 2019 |
| Social marketing: Immunizing against unethical practice SS Holden, D Cox Contemporary issues in social marketing, 59-75, 2013 | 8 | 2013 |
| Growl, and Let the Severed Heads Fall Where They May S Holden The New York Times 2, 2010 | 7 | 2010 |
Chris DubelaarDeakin UniversityEmail được xác minh tại deakin.edu.au