Esther Thorson

Trích dẫn bởi

	Tất cả	Từ 2020
Trích dẫn	16520	4738
h-index	67	33
i10-index	159	92

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Đồng tác giả

Shelly RodgersCurators' Distinguished Professor, Maxine Wilson Gregory Chair, University of MissouriEmail được xác minh tại missouri.edu
Byron ReevesProfessor of Communication, Stanford UniversityEmail được xác minh tại stanford.edu
Margaret DuffyProfessor, Strategic Communication, Missouri School of Journalism, University of MissouriEmail được xác minh tại missouri.edu
Christopher E. BeaudoinBoston UniversityEmail được xác minh tại bu.edu
Eunjin (Anna) KimUniversity of Southern CaliforniaEmail được xác minh tại usc.edu
Glenn LeshnerProfessor of Journalism, University of OklahomaEmail được xác minh tại ou.edu
Murali MantralaUniversity of MissouriEmail được xác minh tại missouri.edu
Yuhmiin Chang 張郁敏National Chengchi UniveristyEmail được xác minh tại nccu.edu.tw
Annie LangIndiana UniversityEmail được xác minh tại indiana.edu
Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofEmail được xác minh tại mays.tamu.edu
Prasad A. NaikUniversity of California DavisEmail được xác minh tại ucdavis.edu
Albert C. GuntherProfessor of Communication, University of Wisconsin-MadisonEmail được xác minh tại wisc.edu
Hans MeyerAssociate Professor, E.W. Scripps School of Journalism, Ohio UniversityEmail được xác minh tại ohio.edu
Charles Wood, Ph.D.Professor of Marketing, University of TulsaEmail được xác minh tại utulsa.edu
Claire StammerjohanProfessor of Marketing, University of Louisiana MonroeEmail được xác minh tại ulm.edu
Anca MicuProfessor of Marketing, Fairfield UniversityEmail được xác minh tại fairfield.edu
Joseph PhelpsUniversity of AlabamaEmail được xác minh tại apr.ua.edu
María E. Len-RíosProfessor, University of MinnesotaEmail được xác minh tại umn.edu
Linda Jean KenixUniversity of CanterburyEmail được xác minh tại canterbury.ac.nz
Miglena Mantcheva SternadoriAssociate Professor at Texas Tech UniversityEmail được xác minh tại ttu.edu

Theo dõi

Esther Thorson

Professor of Journalism, College of Communication Arts and Sciences, Michigan State University

Email được xác minh tại msu.edu

Media finance advertising effects health communication


Tiêu đề Sắp xếp theo số lượt trích dẫn Sắp xếp theo năm Sắp xếp theo tiêu đề	Trích dẫn bởi Trích dẫn bởi	Năm
The effects of progressive levels of interactivity and vividness in web marketing sites JR Coyle, E Thorson Journal of advertising 30 (3), 65-77, 2001	1999	2001
The interactive advertising model: How users perceive and process online ads S Rodgers, E Thorson Journal of interactive advertising 1 (1), 41-60, 2000	885	2000
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains AC Gunther, E Thorson Communication research 19 (5), 574-596, 1992	529	1992
Television and web advertising synergies Y Chang, E Thorson Journal of advertising 33 (2), 75-84, 2004	491	2004
The impact of celebrity–product incongruence on the effectiveness of product endorsement JG Lee, E Thorson Journal of advertising research 48 (3), 433-449, 2008	394	2008
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein International journal of Neuroscience 27 (3-4), 241-255, 1985	316	1985
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge C Stammerjohan, CM Wood, Y Chang, E Thorson Journal of Advertising 34 (4), 55-67, 2005	299	2005
A socialization perspective on male and female reporting S Rodgers, E Thorson Journal of communication 53 (4), 658-675, 2003	291	2003
Integrated communication: Synergy of persuasive voices E Thorson, J Moore Psychology Press, 2013	261	2013
Why narrative ads work: An integrated process explanation E Kim, S Ratneshwar, E Thorson Journal of Advertising 46 (2), 283-296, 2017	260	2017
Message complexity and attention to television E Thorson, B Reeves, J Schleuder Communication Research 12 (4), 427-454, 1985	248	1985
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory E Thorson, A Lang Communication Research 19 (3), 346-369, 1992	246	1992
New media, new relationship to participation? A closer look at youth news repertoires and political participation S Edgerly, EK Vraga, L Bode, K Thorson, E Thorson Journalism & Mass Communication Quarterly 95 (1), 192-212, 2018	241	2018
Social capital in rural and urban communities: Testing differences in media effects and models CE Beaudoin, E Thorson Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004	240	2004
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults K Fleming, E Thorson, CK Atkin Journal of health communication 9 (1), 3-29, 2004	226	2004
Testing the effect of framing and sourcing in health news stories R Coleman, E Thorson, L Wilkins Journal of health communication 16 (9), 941-954, 2011	219	2011
Attention to television: Psychological theories and chronometric measures B Reeves, E Thorson, J Schleuder Perspectives on media effects, 251-279, 1986	208	1986
Advertising theory S Rodgers, E Thorson Routledge, 2012	203	2012
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials E Thorson, WG Christ, C Caywood Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991	191	1991
Experimental methodology in journalism and mass communication research E Thorson, R Wicks, G Leshner Journalism & Mass Communication Quarterly 89 (1), 112-124, 2012	190	2012

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