| ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing H Reinikainen, J Munnukka, D Maity, V Luoma-Aho Journal of marketing management 36 (3-4), 279-298, 2020 | 653 | 2020 |
| “Thanks for watching”. The effectiveness of YouTube vlogendorsements J Munnukka, D Maity, H Reinikainen, V Luoma-aho Computers in human behavior 93, 226-234, 2019 | 335 | 2019 |
| Primed authenticity: How priming impacts authenticity perception of social media influencers V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen Social Media Influencers in Strategic Communication, 119-132, 2021 | 105 | 2021 |
| Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes J Munnukka, K Talvitie-Lamberg, D Maity Computers in Human Behavior 135, 107343, 2022 | 91 | 2022 |
| The salesperson wellness lifestyle, coping with stress and the reduction of turnover FB Kraft, D Maity, S Porter Journal of Business & Industrial Marketing 34 (2), 347-359, 2019 | 46 | 2019 |
| Search: An expense or an experience? Exploring the influence of search on product return intentions D Maity, TJ Arnold Psychology & Marketing 30 (7), 576-587, 2013 | 46 | 2013 |
| The effectiveness of YouTube vlogendorsements J Munnukka, D Maity, H Reinikainen, V Luoma-aho Computers in Human Behavior 93, 226-234, 2019 | 9 | 2019 |
| «You really are a great big sister»: Parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing R Hanna, M Juha, M Devdeep, L Vilma Journal of Marketing Management 36 (3-4), 279-298, 2020 | 8 | 2020 |
| Primed Authenticity: How Do Vlog Audiences View the Authenticity of Influencers and Sponsoring Brands? V Luoma-aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen International Journal of Strategic Communication 13 (4), 352-365, 2019 | 7 | 2019 |
| An insight into customers' product return intentions D Maity Applied Marketing Analytics 6 (2), 151-168, 2020 | 5 | 2020 |
| The role of audience comments in YouTube vlogs: An abstract D Maity, M Racat Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 3 | 2018 |
| Forming Product Return Intentions To Reduce Cognitive Dissonance After Purchase D Maity Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| How artificially intelligent (AI) leadership impacts trust and recommendation quality among consumers: an abstract D Maity, J Munnukka, A Gangadharan, D Kim Academy of Marketing Science Annual Conference-World Marketing Congress, 375-376, 2021 | 1 | 2021 |
| Exploring the role of audience participation and para-social interaction on endorsement effectiveness in vlogs: an abstract J Munnukka, D Maity Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| The Effect of Touch on Perceived Product Freshness D Maity Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Measuring effectiveness of AI-based virtual service assistants by user mental health improvement: A research agenda D Maity, J Munnukka, A Gangadharan Journal of AI, Robotics & Workplace Automation 2 (4), 361-368, 2023 | | 2023 |
| Endorsement Effectiveness in YouTube Vlogs H Reinikainen, J Munnukka, D Maity, V Luoma-aho | | 2019 |
| A two-step recommendation to improve stability in free-choice brand-attribute associations: A research agenda D Maity Applied Marketing Analytics 4 (2), 170-177, 2018 | | 2018 |
| The Role of Audience Comments in YouTube Vlogs D Maity, M Racat Academy of Marketing Science, 2018 | | 2018 |
| The Impact of Perceived Point of Sale Experience: An Abstract D Maity Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | | 2017 |
Juha MunnukkaUniversity of Jyväskylä, School of Business and EconomicsEmail được xác minh tại jyu.fi