| Consumer choice and autonomy in the age of artificial intelligence and big data Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ... Customer needs and solutions 5, 28-37, 2018 | 418 | 2018 |
| How an epidemic outbreak impacts happiness: Factors that worsen (vs. protect) emotional well-being during the coronavirus pandemic H Yang, J Ma Psychiatry research 289, 113045, 2020 | 356 | 2020 |
| For whom is parting with possessions more painful? Cultural differences in the endowment effect WW Maddux, H Yang, C Falk, H Adam, W Adair, Y Endo, Z Carmon, ... Psychological Science 21 (12), 1910-1917, 2010 | 219 | 2010 |
| The visual asymmetry effect: An interplay of logo design and brand personality on brand equity J Luffarelli, A Stamatogiannakis, H Yang Journal of marketing research 56 (1), 89-103, 2019 | 208 | 2019 |
| Pursuing attainment versus maintenance goals: The interplay of self-construal and goal type on consumer motivation H Yang, A Stamatogiannakis, A Chattopadhyay Journal of Consumer Research 42 (1), 93-108, 2015 | 113 | 2015 |
| Unconscious creativity: When can unconscious thought outperform conscious thought? H Yang, A Chattopadhyay, K Zhang, DW Dahl Journal of Consumer Psychology 22 (4), 573-581, 2012 | 93 | 2012 |
| How the COVID-19 pandemic impacts tobacco addiction: Changes in smoking behavior and associations with well-being H Yang, J Ma Addictive Behaviors 119, 2021 | 69 | 2021 |
| The hot–cold decision triangle: a framework for healthier choices H Yang, Z Carmon, B Kahn, A Malani, J Schwartz, K Volpp, B Wansink Marketing Letters 23, 457-472, 2012 | 65 | 2012 |
| How counterfeits infect genuine products: The role of moral disgust M Amar, D Ariely, Z Carmon, H Yang Journal of Consumer Psychology 28 (2), 329-343, 2018 | 49 | 2018 |
| How resource scarcity influences the preference for counterhedonic consumption H Yang, K Zhang Journal of Consumer Research 48 (5), 904-919, 2022 | 43 | 2022 |
| Designing AI systems that customers won’t hate Z Carmon, R Schrift, K Wertenbroch, H Yang MIT Sloan Management Review 61 (2), 1-6, 2019 | 41 | 2019 |
| How to use visual design to boost brand equity A Stamatogiannakis, J Luffarelli, H Yang The Psychology of Design, 121-132, 2015 | 25* | 2015 |
| The genesis effect: digital goods in the metaverse H Yang Journal of Consumer Research 51 (1), 129-139, 2024 | 17 | 2024 |
| Consumer decision making H Yang, Z Carmon Wiley International Encyclopedia of Marketing. NJ: John Wiley & Sons Ltd, 2010 | 17 | 2010 |
| How Xiaomi Became an Internet-of-Things Powerhouse H Yang, J Ma, A Chattopadhyay Harvard Business Review, 2021 | 13 | 2021 |
| The feeling of not knowing it all H Yang, Z Carmon, D Ariely, MI Norton Journal of Consumer Psychology 29 (3), 455-462, 2019 | 10 | 2019 |
| Relationship between wealth and emotional well-being before, during, versus after a nationwide disease outbreak: A large-scale investigation of disparities in psychological … H Yang, J Ma BMJ open 11 (6), e044262, 2021 | 8 | 2021 |
| The Psychology Behind Why We Love (or Hate) Horror H Yang, K Zhang Harvard Business Review, 2021 | 8 | 2021 |
| Working and working out: Decision-making inputs connect daily work demands to physical exercise. CE Smith, S Lee, ME Brooks, CL Barratt, H Yang Journal of occupational health psychology 28 (3), 160, 2023 | 5 | 2023 |
| Consumer choice and autonomy in the age of artificial intelligence and big data. Customer Needs and Solutions, 5 (1-2), 28-37 Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ... | 5 | 2018 |
