| A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 298 | 2021 |
| Negative and positive customer shopping experience in an online context M Barari, M Ross, J Surachartkumtonkun Journal of Retailing and Consumer Services 53, 101985, 2020 | 275 | 2020 |
| Hybrid sales structures in the age of e-commerce P Thaichon, J Surachartkumtonkun, S Quach, S Weaven, RW Palmatier Journal of Personal Selling & Sales Management 38 (3), 277-302, 2018 | 173 | 2018 |
| Impulse buying: A systematic literature review and future research directions A Redine, S Deshpande, C Jebarajakirthy, J Surachartkumtonkun International Journal of Consumer Studies 47 (1), 3-41, 2023 | 161 | 2023 |
| Customer rage back-story: linking needs-based cognitive appraisal to service failure type J Surachartkumtonkun, PG Patterson, JR McColl-Kennedy Journal of Retailing 89 (1), 72-87, 2013 | 136 | 2013 |
| Unpacking customer rage elicitation: A dynamic model J Surachartkumtonkun, JR McColl-Kennedy, PG Patterson Journal of Service Research 18 (2), 177-192, 2015 | 97 | 2015 |
| Empathy and apology: The effectiveness of recovery strategies AG Radu, D Arli, J Surachartkumtonkun, S Weaven, O Wright Marketing Intelligence & Planning 37 (4), 358-371, 2019 | 68 | 2019 |
| EWOM firestorm: young consumers and online community S Suwandee, J Surachartkumtonkun, A Lertwannawit Young Consumers 21 (1), 1-15, 2020 | 33 | 2020 |
| When do-good meets empathy and mindfulness TNQ Nguyen, LV Ngo, J Surachartkumtonkun Journal of Retailing and Consumer Services 50, 22-29, 2019 | 33 | 2019 |
| Relationships among actors within the sharing economy: Meta-analytics review M Barari, J Paul, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Hospitality Management 103, 103215, 2022 | 29 | 2022 |
| Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb P Thaichon, J Surachartkumtonkun, A Singhal, A Alabastro Journal of Global Scholars of Marketing Science 30 (4), 407-422, 2020 | 29 | 2020 |
| Unfair customer reviews: Third-party perceptions and managerial responses JN Surachartkumtonkun, D Grace, M Ross Journal of Business Research 132, 631-640, 2021 | 23 | 2021 |
| Less is more! A pathway to consumer's transcendence TTT Duong, LV Ngo, J Surachartkumtonkun, MD Tran, G Northey Journal of Retailing and Consumer Services 72, 103294, 2023 | 20 | 2023 |
| Examining antecedents of reconciliation following service failure and recovery A Radu, J Surachartkumtonkun, S Weaven, P Thaichon Journal of Strategic Marketing 28 (5), 417-433, 2020 | 18 | 2020 |
| Intention to purchase at a fast food store: Excitement, performance and threshold attributes P Thaichon, S Quach, J Surachartkumtonkun Asian Journal of Business Research 9 (1), 81, 2019 | 15 | 2019 |
| The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement J Surachartkumtonkun, LV Ngo, W Shao Journal of Retailing and Consumer Services 74, 103421, 2023 | 14 | 2023 |
| A meta‐analysis on peer‐to‐peer accommodation adoption M Ashaduzzaman, S Weaven, M Ross, C Jebarajakirthy, ... Psychology & Marketing 40 (12), 2504-2525, 2023 | 11 | 2023 |
| Toward a theory of corporate apology: mechanisms, contingencies, and strategies W Shao, JW Moffett, S Quach, J Surachartkumtonkun, P Thaichon, ... European Journal of Marketing 56 (12), 3418-3452, 2022 | 8 | 2022 |
| Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Marketing Review 40 (6), 1409-1431, 2023 | 7 | 2023 |
| The Role of Social Capital and On-Line Communities in Enhancing Consumers' Consumption Value J Surachartkumtonkun, P Patterson Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2938-2945, 2007 | 7 | 2007 |