| A Conceptual framework for Identifying Sustainable Business Practices for Small and Medium Enterprises AARRJ Purnima Rao, Shubhangi Verma Benchmarking -An international Journal, 2022 | 34* | 2022 |
| Impact of ESG on firm value: a conceptual review of the literature R Narula, P Rao, AA Rao Journal of Social and Economic Development 25 (Suppl 1), 162-179, 2023 | 16 | 2023 |
| The ecosystem of research tools for scholarly communication P Rao, S Kumar, WM Lim, AA Rao Library Hi Tech 42 (4), 1132-1151, 2024 | 12 | 2024 |
| Determinants of customer loyalty towards e-tailers in India: An empirical study AA Rao, R Kothari Indian Journal of Marketing 47 (11), 48-60, 2017 | 5 | 2017 |
| An exploratory study on olfactory cues in retail stores AA Rao, B Jain Indian Journal of Marketing 51 (12), 41-54, 2021 | 1 | 2021 |
| Social media and E-tail-A theoretical perspective AA Rao, R Kothari Yogesh C. Joshi and Mukesh Pal 3. Social Media and E-Tail-A Theoretical …, 2017 | 1 | 2017 |
| Paid, Owned and Earned Media Research: A Mixed Review, Reflections and Agendas for Future Research S Vasan, AA Rao, SS Priya, N Gupta FIIB Business Review, 23197145241283866, 2024 | | 2024 |
| An empirical study on the role of socioeconomic status and demographic factors on financial literacy of engineering students AA Rao, MK Rao Pacific Business Review (International) 16 (8), 44-58, 2024 | | 2024 |
| Digital and financial inclusion: the classic case of Stree Nidhi M Srikanth, P Rao, S Verma, AA Rao Enterprise Development & Microfinance, 1-14, 2022 | | 2022 |
| Revisiting Level of Financial Literacy-An Empirical Approach AA Rao, R Kothari, S Goyal, P Rao Pacific Business Review (International) 14 (4), 47-56, 2021 | | 2021 |