| Consumer cocreation in new product development WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh Journal of service research 13 (3), 283-296, 2010 | 2345 | 2010 |
| Customer lifetime value research in marketing: A review and future directions D Jain, SS Singh Journal of interactive marketing 16 (2), 34-46, 2002 | 1037 | 2002 |
| The impact of customer community participation on customer behaviors: An empirical investigation R Algesheimer, S Borle, UM Dholakia, SS Singh Marketing science 29 (4), 756-769, 2010 | 322 | 2010 |
| Customer lifetime value measurement S Borle, SS Singh, DC Jain Management science 54 (1), 100-112, 2008 | 275 | 2008 |
| Research Note—Customer Loyalty Programs: Are They Profitable? SS Singh, DC Jain, TV Krishnan Management science 54 (6), 1205-1211, 2008 | 117 | 2008 |
| The impact of survey participation on subsequent customer behavior: An empirical investigation S Borle, UM Dholakia, SS Singh, RA Westbrook Marketing Science 26 (5), 711-726, 2007 | 94 | 2007 |
| Open source software success: Measures and analysis R Sen, SS Singh, S Borle Decision Support Systems 52 (2), 364-372, 2012 | 93 | 2012 |
| A generalized framework for estimating customer lifetime value when customer lifetimes are not observed SS Singh, S Borle, DC Jain Qme 7, 181-205, 2009 | 83 | 2009 |
| Insight is power: Understanding the terms of the consumer-firm data exchange M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ... Journal of Retailing 97 (1), 133-149, 2021 | 78 | 2021 |
| Measuring customer lifetime value: models and analysis SS Singh, DC Jain INSEAD Working Paper, 2013 | 37 | 2013 |
| Understanding the effects of post-service experience surveys on delay and acceleration of customer purchasing behavior: Evidence from the automotive services industry UM Dholakia, SS Singh, RA Westbrook Journal of Service Research 13 (4), 362-378, 2010 | 37 | 2010 |
| An empirical investigation of the impact of Facebook fan page participation on customer behavior S Borle, U Dholakia, S Singh, E Durham SSRN, 2012 | 33 | 2012 |
| Measuring customer lifetime value SS Singh, DC Jain Review of marketing research 6, 37-62, 2010 | 29* | 2010 |
| Online training of salespeople: Impact, heterogeneity, and spillover effects SS Singh, R Sen, S Borle Journal of Marketing Research 59 (1), 230-249, 2022 | 26 | 2022 |
| ‘Customer Participation in Value Creation W Hoyer, R Chandy, M Dorotic, M Krafft, S Singh Journal of Service Research 13 (3), 283-296, 2010 | 26 | 2010 |
| Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’? R Varma, R Bommaraju, SS Singh Journal of Marketing Research 60 (6), 1154-1176, 2023 | 15 | 2023 |
| Customer lifetime value analysis SS Singh Northwestern University, 2003 | 14 | 2003 |
| The impact of Facebook fan page participation on customer behavior: an empirical investigation S Borle, UM Dholakia, SS Singh, E Durham Indian School of Business, 2013 | 7 | 2013 |
| An empirical investigation of unique traits of retailing industry in emerging economies: The perspective of consumer-packaged goods manufacturers A Patil, S Borle, S Singh Journal of Business Research 154, 113254, 2023 | 6 | 2023 |
| Evaluating customer relationships: current and future challenges SS Singh, DC Jain The Routledge Companion to the Future of Marketing, 193-216, 2014 | 6 | 2014 |
Utpal DholakiaGeorge R. Brown Professor of Marketing, Rice UniversityEmail được xác minh tại rice.edu