rajendra srivastava

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Namwoon KimKhalifa UniversityEmail được xác minh tại ku.ac.ae
Tasadduq ShervaniSouthern Methodist UniversityEmail được xác minh tại smu.edu
Allan D. ShockerretiredEmail được xác minh tại tepper.cmu.edu
Sridhar N [MKT] RamaswamiProfessor of Marketing, Iowa State UniversityEmail được xác minh tại iastate.edu
Thomas McInishProfessor and Wunderlich Chair of Finance, The University of MemphisEmail được xác minh tại memphis.edu
Linda D. HollebeekSunway University, Vilnius University, TalTech, Umea University, University of JohannesburgEmail được xác minh tại sunway.edu.my
Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinEmail được xác minh tại McCombs.UTexas.edu
Wagner KamakuraRice UniversityEmail được xác minh tại rice.edu
Robert LeoneTexas Christian University (TCU)Email được xác minh tại tcu.edu
Roland T. RustU. of MarylandEmail được xác minh tại rhsmith.umd.edu
george s dayThe Wharton School, University of PennsylvaniaEmail được xác minh tại wharton.upenn.edu
Gregory S. CarpenterKellogg School of Management, Northwestern UniversityEmail được xác minh tại kellogg.northwestern.edu
Dr Tom ChenKent Business School, the University of Kent, UKEmail được xác minh tại kent.ac.uk
Vithala RaoProfessor of Marketing and Quantitative methodsEmail được xác minh tại cornell.edu
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaEmail được xác minh tại uga.edu
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of BusinessEmail được xác minh tại isb.edu
Leigh McAlisterProfessor of Marketing, University of Texas at AustinEmail được xác minh tại mccombs.utexas.edu
Kevin Lane KellerTuck School of Business at Dartmouth CollegeEmail được xác minh tại dartmouth.edu
Maria MerinoITAMEmail được xác minh tại itam.mx
S. Cem BahadirAssociate Professor of Marketing at Florida International UniversityEmail được xác minh tại fiu.edu

Theo dõi

rajendra srivastava

isb

Email được xác minh tại isb.edu

marketing


Tiêu đề Sắp xếp theo số lượt trích dẫn Sắp xếp theo năm Sắp xếp theo tiêu đề	Trích dẫn bởi Trích dẫn bởi	Năm
Market orientation and organizational performance: is innovation a missing link? JK Han, N Kim, RK Srivastava Journal of marketing 62 (4), 30-45, 1998	4937	1998
Market-based assets and shareholder value: A framework for analysis RK Srivastava, TA Shervani, L Fahey Journal of marketing 62 (1), 2-18, 1998	3756	1998
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage RK Srivastava, L Fahey, HK Christensen Journal of management 27 (6), 777-802, 2001	1839	2001
Measuring marketing productivity: Current knowledge and future directions RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava Journal of marketing 68 (4), 76-89, 2004	1834	2004
Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing RK Srivastava, TA Shervani, L Fahey Journal of marketing 63 (4_suppl1), 168-179, 1999	1779	1999
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM LD Hollebeek, RK Srivastava, T Chen Journal of the academy of marketing science 47, 161-185, 2019	1287	2019
Brand equity: a perspective on its meaning and measurement RK Srivastava, AD Shocker Marketing Science Institute, 1991	1189	1991
Challenges and opportunities facing brand management: An introduction to the special issue AD Shocker, RK Srivastava, RW Ruekert Journal of marketing research 31 (2), 149-158, 1994	1147	1994
Customer-oriented approaches to identifying product-markets GS Day, AD Shocker, RK Srivastava Journal of marketing 43 (4), 8-19, 1979	802	1979
Determination of adopter categories by using innovation diffusion models V Mahajan, E Muller, RK Srivastava Journal of Marketing Research 27 (1), 37-50, 1990	773	1990
Linking brand equity to customer equity RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava Journal of service research 9 (2), 125-138, 2006	746	2006
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value SN Ramaswami, RK Srivastava, M Bhargava Journal of the Academy of Marketing Science 37, 97-116, 2009	498	2009
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services WA Kamakura, SN Ramaswami, RK Srivastava international Journal of Research in Marketing 8 (4), 329-349, 1991	394	1991
Part IV: How do reputations affect corporate performance?: The value of corporate reputation: Evidence from the equity markets RK Srivastava, TH McInish, RA Wood, AJ Capraro Corporate Reputation Review 1, 61-68, 1997	379	1997
Financial value of brands in mergers and acquisitions: is value in the eye of the beholder? SC Bahadir, SG Bharadwaj, RK Srivastava Journal of Marketing 72 (6), 49-64, 2008	368	2008
A customer-oriented approach for determining market structures RK Srivastava, MI Alpert, AD Shocker Journal of Marketing 48 (2), 32-45, 1984	355	1984
An approach to assess the importance of brand equity in acquisition decisions V Mahajan, VR Rao, RK Srivastava Journal of Product Innovation Management: An International Publication Of …, 1994	354	1994
Linking customer assets to financial performance JE Hogan, DR Lehmann, M Merino, RK Srivastava, JS Thomas, ... Journal of Service Research 5 (1), 26-38, 2002	350	2002
Factors influencing the likelihood of customer defection: the role of consumer knowledge AJ Capraro, S Broniarczyk, RK Srivastava Journal of the Academy of marketing Science 31 (2), 164-175, 2003	347	2003
The integrated networks model: Explaining resource allocations in network markets JK Frels, T Shervani, RK Srivastava Journal of marketing 67 (1), 29-45, 2003	307	2003

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