Shrihari Sridhar

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Vikas MittalRice UniversityEmail được xác minh tại rice.edu
Murali MantralaUniversity of MissouriEmail được xác minh tại missouri.edu
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillEmail được xác minh tại kenan-flagler.unc.edu
Yixing ChenUniversity of Notre DameEmail được xác minh tại nd.edu
Raji SrinivasanProfessor of Marketing, University of Texas at Austin, Austin, TexasEmail được xác minh tại mccombs.utexas.edu
Robert W PalmatierUniversity of WashingtonEmail được xác minh tại uw.edu
Ju-Yeon LeeAssociate Professor of Marketing, Iowa State UniversityEmail được xác minh tại iastate.edu
Gary LilienProfessor, Penn StateEmail được xác minh tại psu.edu
Esther ThorsonProfessor of Journalism, College of Communication Arts and Sciences, Michigan State UniversityEmail được xác minh tại msu.edu
Prasad A. NaikUniversity of California DavisEmail được xác minh tại ucdavis.edu
Soenke AlbersProfessor of Marketing and Innovation, Kühne Logistics UniversityEmail được xác minh tại the-klu.org
Thorsten Hennig-ThurauUniversity of MuensterEmail được xác minh tại wiwi.uni-muenster.de
Sriram NarayananProfessor, Michigan State UniversityEmail được xác minh tại broad.msu.edu
S. SriramUniversity of MichiganEmail được xác minh tại umich.edu
Adithya PattabhiramaiahAssociate ProfessorEmail được xác minh tại gatech.edu
Elina TangNorthern Illinois UniversityEmail được xác minh tại niu.edu
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaEmail được xác minh tại uga.edu
Aric RindfleischUniversity of IllinoisEmail được xác minh tại illinois.edu
Robert F. LuschProfessor of MarketingEmail được xác minh tại email.arizona.edu
Catherine A. RosterUniversity of New MexicoEmail được xác minh tại unm.edu

Theo dõi

Shrihari Sridhar

Senior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal of

Email được xác minh tại mays.tamu.edu - Trang chủ

Financial and Societal Impact of Marketing B2B Marketing Causal Effects AI and Machine Learning


Tiêu đề Sắp xếp theo số lượt trích dẫn Sắp xếp theo năm Sắp xếp theo tiêu đề	Trích dẫn bởi Trích dẫn bởi	Năm
Social influence effects in online product ratings S Sridhar, R Srinivasan Journal of marketing 76 (5), 70-88, 2012	536	2012
Should firms spend more on research and development and advertising during recessions? R Srinivasan, GL Lilien, S Sridhar Journal of Marketing 75 (3), 49-65, 2011	320	2011
Return on engagement initiatives: A study of a business-to-business mobile app M Gill, S Sridhar, R Grewal Journal of marketing 81 (4), 45-66, 2017	234	2017
Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2, 193-208, 2015	234	2015
Scheduling content on social media: Theory, evidence, and application VK Kanuri, Y Chen, S Sridhar Journal of Marketing 82 (6), 89-108, 2018	220	2018
Marketing strategy: Based on first principles and data analytics RW Palmatier, S Sridhar Bloomsbury Publishing, 2021	173	2021
Effect of customer-centric structure on long-term financial performance JY Lee, S Sridhar, CM Henderson, RW Palmatier Marketing Science 34 (2), 250-268, 2015	170	2015
Personal selling elasticities: a meta-analysis S Albers, MK Mantrala, S Sridhar Journal of Marketing Research 47 (5), 840-853, 2010	170	2010
Dynamic relationships among R&D, advertising, inventory and firm performance S Sridhar, S Narayanan, R Srinivasan Journal of the Academy of Marketing Science 42, 277-290, 2014	150	2014
Can good marketing carry a bad product? Evidence from the motion picture industry T Hennig-Thurau, MB Houston, S Sridhar Marketing letters 17, 205-219, 2006	147	2006
Relating online, regional, and national advertising to firm value S Sridhar, F Germann, C Kang, R Grewal Journal of Marketing 80 (4), 39-55, 2016	144	2016
Leveraging frontline employees’ small data and firm-level big data in frontline management: An absorptive capacity perspective SK Lam, S Sleep, T Hennig-Thurau, S Sridhar, AR Saboo Journal of Service Research 20 (1), 12-28, 2017	139	2017
Investigating women's s gynaecological morbidity in India: Not just another KAP survey M Koenig, S Jejeebhoy, S Singh, S Sridhar Reproductive health matters 6 (11), 84-97, 1998	124	1998
Sales representative departures and customer reassignment strategies in business-to-business markets H Shi, S Sridhar, R Grewal, G Lilien Journal of Marketing 81 (2), 25-44, 2017	106	2017
An exploratory study of attendee activities at a business trade show S Gopalakrishna, CA Roster, S Sridhar Journal of Business & Industrial Marketing 25 (4), 241-248, 2010	102	2010
Is online newspaper advertising cannibalizing print advertising? S Sridhar, S Sriram Quantitative Marketing and Economics 13, 283-318, 2015	98	2015
New vistas for marketing strategy: digital, data-rich, and developing market (D³) environments S Sridhar, E Fang Journal of the Academy of Marketing Science 47, 977-985, 2019	87	2019
Dynamic marketing budgeting for platform firms: Theory, evidence, and application S Sridhar, MK Mantrala, PA Naik, E Thorson Journal of Marketing Research 48 (6), 929-943, 2011	87	2011
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment AGS Yixing Chen, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine ... Journal of Marketing 84 (3), 1-27, 2020	86*	2020
Prevalence of clinically detectable gynaecological morbidity in India: Results of four community based studies K Latha, SJ Kanani, N Maitra, RV Bhatt, SK Senapati, S Bhattacharya, ... Journal of family welfare 43, 8-16, 1997	86	1997

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