Theo dõi
Mart Ots
Mart Ots
Associate Professor, Jönköping International Business School
Email được xác minh tại ju.se - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Digital innovation and the effects of artificial intelligence on firms’ research and development–Automation or augmentation, exploration or exploitation?
PC Johnson, C Laurell, M Ots, C Sandström
Technological Forecasting and Social Change 179, 121636, 2022
2102022
Influencers tell all
C Abidin, M Ots
Unravelling authenticity and credibility in a Brand Scandal, 153-161, 2016
2002016
The Influencer’s dilemma: The shaping of new brand professions between credibility and commerce
C Abidin, M Ots
AEJMC 2015, Annual Conference, San Fransisco, CA, August 6-9, 2015
1142015
Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation
M Ots, G Nyilasy
Journal of Advertising Research 55 (2), 132-145, 2015
1042015
What is so special about media branding? Peculiarities and commonalities of a growing research area
G Siegert, K Förster, SM Chan-Olmsted, M Ots
Handbook of media branding, 1-8, 2015
962015
Social dynamics and stakeholder relationships in personal branding
G Dumont, M Ots
Journal of Business Research 106, 118-128, 2020
772020
Just doing it: theorising integrated marketing communications (IMC) practices
M Ots, G Nyilasy
European Journal of Marketing 51 (3), 490-510, 2017
522017
Efficient servants of pluralism or marginalized media policy tools? The case of Swedish press subsidies
M Ots
Journal of Communication Inquiry 33 (4), 376-392, 2009
522009
Media brands and branding
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
522008
What Is Sustainable Journalism?
P Berglez, U Olausson, M Ots
Peter Lang, 2017
392017
Media brand cultures: Researching and theorizing how consumers engage in the social construction of media brands
M Ots, BJ Hartmann
Handbook of media branding, 217-229, 2015
392015
Media and brands: New ground to explore
M Ots
Media brands and branding, 1-7, 2008
392008
The shifting role of value-added tax (VAT) as a media policy tool: A three-country comparison of political justifications
M Ots, AH Krumsvik, M Ala-Fossi, P Rendahl
Javnost-The Public 23 (2), 170-187, 2016
352016
Seeing native advertising production via the business model lens: The case of Forbes’s BrandVoice unit
S Feng, M Ots
Journal of Interactive Advertising 18 (2), 148-161, 2018
342018
Competition, collaboration and cooperation: Swedish provincial newspaper markets in transition
M Ots
Journal of Media Business Studies 9 (2), 43-63, 2012
292012
External enablers in existing organizations: Emergence, novelty, and persistence of entrepreneurial initiatives
J Cestino Castilla, L Naldi, M Ots
Strategic entrepreneurship journal 17 (2), 335-371, 2023
232023
Upholding the 4th estate—exploring the corporate governance of the media ownership form of business foundations
L Achtenhagen, S Melesko, M Ots
International Journal on Media Management 20 (2), 129-150, 2018
222018
Media business studies as we see it: Why does it matter, for whom, and how do you get published?
M Ots, G Nyilasy, U Rohn, P Wikström
Journal of Media Business Studies 12 (2), 103-106, 2015
222015
Out of control? How online papers are both shaping and being shaped by user generated content
M Ots, M Karlsson
202012
Media consumer brand equity: Implications for advertising media planning
M Ots
Media Management and Transformation Centre, Jönköping International Business …, 2008
192008
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