| Customer experience with farmers’ markets: What hashtags can reveal L Pilař, T Balcarová, S Rojik, I Tichá, J Poláková International Food and Agribusiness Management Review 21 (6), 755-770, 2018 | 50 | 2018 |
| Customer experience with organic food: Global view L Pilař, LK Stanislavská, S Rojík, R Kvasnička, J Poláková, G Gresham Emirates Journal of Food and Agriculture 30 (11), 918-926, 2018 | 46 | 2018 |
| Education and Business as a key topics at the Instagram posts in the area of Gamification L Pilar, P Moulis, J Pitrová, P Bouda, G Gresham, T Balcarová, S Rojík Journal on Efficiency and Responsibility in Education and Science 12 (1), 26-33, 2019 | 33 | 2019 |
| Food labels (quality, origin, and sustainability): The experience of Czech producers M Chalupová, S Rojík, H Kotoučková, L Kauerová Sustainability 13 (1), 318, 2020 | 29 | 2020 |
| Regional food preference and awareness of regional labels in Vysocina region (Czech Republic) M Chalupová, M Prokop, S Rojík European Countryside 8 (2), 109, 2015 | 27 | 2015 |
| FARMERS'MARKETS: POSITIVE FEELINGS OF INSTAGRAM POSTS. L Pilař, T Balcarová, S Rojík Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64 (6), 2016 | 25 | 2016 |
| Why people use hashtags when visiting farmers’ markets L Pilař, J Poláková, G Gresham, S Rojík, I Tichá Proceedings of the Agrarian Perspectives XXVI: Competitiveness of European …, 2017 | 22 | 2017 |
| Pre-COVID-19 organic market in the European Union—Focus on the Czech, German, and Slovak markets S Rojík, M Zámková, M Chalupová, L Pilař, M Prokop, R Stolín, K Malec, ... Agriculture 12 (1), 82, 2022 | 18 | 2022 |
| Customer preferences for organic agriculture produce in the Czech Republic: 2016 and 2019 M Zámková, S Rojík, L Pilař, M Chalupová, M Prokop, R Stolín, ... Agriculture 11 (10), 968, 2021 | 17 | 2021 |
| Questionnaire vs. social media analysis-Case study of organic food L Pilař, L Kvasničková Stanislavská, G Gresham, J Poláková, S Rojík, ... AGRIS on-line Papers in Economics and Informatics 10 (3), 93-101, 2018 | 16 | 2018 |
| Prices of organic food—The gap between willingness to pay and price premiums in the organic food market in Poland J Smoluk-Sikorska, M Śmiglak-Krajewska, S Rojík, PR Fulnečková Agriculture 14 (1), 17, 2023 | 15 | 2023 |
| CUSTOMER SEGMENTATION BY FACTORS INFLUENCING BRAND LOYALTY AND CUSTOMER INVOLVEMENT. T Vebrová, K Venclová, S Rojík Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64 (5), 2016 | 14 | 2016 |
| Czech consumers’ preference for organic products in online grocery stores during the COVID-19 pandemic M Zámková, S Rojík, M Prokop, S Činčalová, R Stolín International Journal of Environmental Research and Public Health 19 (20), 13316, 2022 | 13 | 2022 |
| Consumers’ Behavior in the field of organic agriculture and food products during the COVID-19 pandemic in the Czech Republic: Focus on a comparison of hyper-, super-and farmers … M Zámková, S Rojík, M Prokop, S Činčalová, R Stolín Agriculture 13 (4), 811, 2023 | 12 | 2023 |
| Who spends the most money at farmers' markets? L Pilař, L Kvasničková Stanislavská, P Moulis, R Kvasnička, S Rojík, ... Agricultural Economics/Zemědělská Ekonomika 65 (11), 2019 | 11 | 2019 |
| Znalost regionálních značek potravin v Kraji Vysočina M Chalupová, M Prokop, S Rojík Západočeská univerzita v Plzni, 2013 | 11 | 2013 |
| Factors affecting the international flight delays and their impact on airline operation and management and passenger compensations fees in air transport industry: Case study of … M Zámková, S Rojík, M Prokop, R Stolín Sustainability 14 (22), 14763, 2022 | 9 | 2022 |
| Gamification in education: current state L Pilar, S Rojik, T Balcarova, J Polakova 13th international conference on efficiency and Responsibility in education 13, 2016 | 9 | 2016 |
| Food labels (quality, origin, and sustainability): The experience of Czech producers. Sustainability, 13 (1), 318 M Chalupová, S Rojík, H Kotoučková, L Kauerová Dostupné z https://doi. org/10.3390/su13010318, 2021 | 7 | 2021 |
| Preference of the Regional Food and Recognition of Regional Labels in Vysočina Region (Czech Republic) M Chalupová, M Prokop, S Rojík European Countryside 7 (1), 109-122, 2016 | 6 | 2016 |
