| Threats to the external validity of brand extension research RR Klink, DC Smith Journal of marketing research 38 (3), 326-335, 2001 | 738 | 2001 |
| Creating brand names with meaning: The use of sound symbolism RR Klink Marketing letters 11, 5-20, 2000 | 655 | 2000 |
| Creating meaningful brands: The relationship between brand name and brand mark RR Klink Marketing Letters 14, 143-157, 2003 | 315 | 2003 |
| Creating meaningful new brand names: A study of semantics and sound symbolism RR Klink Journal of Marketing Theory and Practice 9 (2), 27-34, 2001 | 300 | 2001 |
| Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products* RR Klink, GA Athaide Journal of Product Innovation Management 27 (1), 23-32, 2010 | 162 | 2010 |
| Implementing service learning in the principles of marketing course RR Klink, GA Athaide Journal of Marketing Education 26 (2), 145-153, 2004 | 150 | 2004 |
| Creating brand personality with brand names RR Klink, GA Athaide Marketing Letters 23, 109-117, 2012 | 145 | 2012 |
| Managing Seller–Buyer Relationships during New Product Development* GA Athaide, RR Klink Journal of product innovation management 26 (5), 566-577, 2009 | 144 | 2009 |
| Branding strategies for high-technology products: The effects of consumer and product innovativeness Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer Journal of Business Research 70, 85-91, 2017 | 129 | 2017 |
| Leveraging brand equity to attract human capital D DelVecchio, CB Jarvis, RR Klink, BR Dineen Marketing Letters 18, 149-164, 2007 | 100 | 2007 |
| Consumer response to product form in technology‐based industries Y Truong, RR Klink, L Fort‐Rioche, GA Athaide Journal of Product Innovation Management 31 (4), 867-876, 2014 | 98 | 2014 |
| The role of position, type, and combination of sound symbolism imbeds in brand names RR Klink, L Wu Marketing letters 25, 13-24, 2014 | 97 | 2014 |
| The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France DL Xu-Priour, Y Truong, RR Klink Technological Forecasting and Social Change 88, 265-275, 2014 | 91 | 2014 |
| Creating gender brand personality with brand names: The effects of phonetic symbolism L Wu, RR Klink, J Guo Journal of Marketing Theory and Practice 21 (3), 319-330, 2013 | 91 | 2013 |
| Gender differences in new brand name response RR Klink Marketing Letters 20, 313-326, 2009 | 88 | 2009 |
| Measuring customer experience management and its impact on financial performance RR Klink, JQ Zhang, GA Athaide European Journal of Marketing 55 (3), 840-867, 2020 | 72 | 2020 |
| An Illustration of Potential Sources of Concept‐Test Error* RR Klink, GA Athaide Journal of Product Innovation Management 23 (4), 359-370, 2006 | 58 | 2006 |
| Creating global brand names: The use of sound symbolism GA Athaide, RR Klink Journal of Global Marketing 25 (4), 202-212, 2012 | 51 | 2012 |
| Designing a customer experience management course RR Klink, JQ Zhang, GA Athaide Journal of Marketing Education 42 (2), 157-169, 2020 | 41 | 2020 |
| The effect of market-pull vs. resource-push orientation on performance when entering new markets JP Timsit, A Castiaux, Y Truong, GA Athaide, RR Klink Journal of Business Research 68 (9), 2005-2014, 2015 | 36 | 2015 |
