| ChatGPT and marketing: Analyzing public discourse in early Twitter posts W Zhou, C Zhang, L Wu, M Shashidhar Journal of Marketing Analytics 11 (4), 693-706, 2023 | 41 | 2023 |
| Antecedents of knowledge-seeking intentions and efforts within new product development teams: empirical evidence from knowledge-based Chinese companies W Zhang, Y Jiang, W Zhou, W Pan Journal of Knowledge Management, 2023 | 38 | 2023 |
| The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness H Li, X Wang, S Wang, W Zhou, Z Yang Journal of Research in Interactive Marketing, 2023 | 29 | 2023 |
| Drivers of salespeople’s AI acceptance: what do managers think? J Chen, W Zhou Journal of Personal Selling & Sales Management, 1-14, 2022 | 29 | 2022 |
| Make the apps stand out: discoverability and perceived value are vital for adoption L Jiang, W Zhou, Z Ren, Z Yang Journal of Research in Interactive Marketing, 2022 | 26 | 2022 |
| The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms R Liu, E An, W Zhou Journal of Marketing Theory and Practice 29 (4), 423-434, 2021 | 26 | 2021 |
| Using surveytainment to counter declining survey data quality A Kostyk, W Zhou, MR Hyman Journal of Business Research 95, 211-219, 2019 | 21 | 2019 |
| The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective Q Yao, C Hu, W Zhou Technological Forecasting and Social Change 198, 122948, 2024 | 15 | 2024 |
| The impact of social class and service type on preference for AI service robots Q Yao, Z Wu, W Zhou International Journal of Emerging Markets, 2022 | 12 | 2022 |
| Novel approaches for improving data quality from self-administered questionnaires MR Hyman, A Kostyk, W Zhou, L Paas International Journal of Market Research 61 (5), 552-555, 2019 | 12 | 2019 |
| Contextual influences on marketing and consumerism: an East Asian perspective W Zhou, Z Yang, MR Hyman International Marketing Review, 2021 | 11 | 2021 |
| Perceived power and smile intensity in service encounters Q Yao, Q Wan, S Li, W Zhou, Z Yang Marketing Intelligence & Planning, 2022 | 9 | 2022 |
| Firm AI adoption intensity and marketing performance J Chen, W Zhou, GL Frankwick Journal of Computer Information Systems, 1-18, 2023 | 8 | 2023 |
| Securing higher-quality data from self-administered questionnaires A Kostyk, W Zhou, MR Hyman, L Paas International Journal of Market Research 63 (6), 685-692, 2021 | 8 | 2021 |
| When old meets new: How China's 'Double-Eleven' Day challenges Confucianism W Zhou, YFL Lee, MR Hyman Asian Journal of Business Research 7 (1), 27-42, 2017 | 8* | 2017 |
| Too anthropomorphized to keep distance: The role of social psychological distance on meat inclinations LA Jiang, Y Feng, W Zhou, Z Yang, X Su Appetite 196, 107272, 2024 | 6 | 2024 |
| An integrated model of retail brand equity: the role of consumer shopping experience and shopping value C Zhang, DW Vorhies, W Zhou Journal of Brand Management 30 (5), 398-413, 2023 | 5 | 2023 |
| Examining online Chinese buyer-seller relationships, understanding E-Guanxi: an abstract W Zhou, MR Hyman, JM Leonhardt Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 4 | 2018 |
| To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intention Q Yao, X Tao, W Zhou European Journal of Marketing, 2022 | 3 | 2022 |
| The Social Shopping Movement in China: From TaoBao to WeChat W Zhou The SAGE Handbook of Social Media Marketing, 205-220, 2022 | 3 | 2022 |
Michael R. HymanPresident, Institute for Marketing Futurology and Philosophy在 nmsu.edu 的电子邮件经过验证