| The role of personality and motivation on key account manager job performance T Mahlamäki, T Rintamäki, E Rajah Industrial Marketing Management 83, 174-184, 2019 | 128 | 2019 |
| Relationship glue: Customers and marketers co-creating a purchase experience. E Rajah, R Marshall, I Nam Advances in Consumer Research 35, 2008 | 121 | 2008 |
| Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour A Abdeen, E Rajah, SS Gaur Marketing Intelligence & Planning 34 (1), 2-18, 2016 | 104 | 2016 |
| Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing N Azila Mohd Noor, SF Yap, KH Liew, E Rajah International Journal of Pharmaceutical and Healthcare Marketing 8 (1), 6-26, 2014 | 64 | 2014 |
| Understanding barriers to optimal medication management for those requiring long-term dialysis: rationale and design for an observational study, and a quantitative description … T Aspden, MJ Wolley, TM Ma, E Rajah, S Curd, D Kumar, S Lee, K Pireva, ... BMC nephrology 16, 1-10, 2015 | 23 | 2015 |
| Modelling co-creation and its consequences: one step closer to customer-centric marketing ER Devasirvatham Auckland University of Technology, 2012 | 23 | 2012 |
| Consumer attitudes toward dietary supplements consumption NA Mohd Noor, SF Yap, KH Liew, E Rajah International Journal of Pharmaceutical and Healthcare Marketing 8 (1), 6-26, 2014 | 11 | 2014 |
| Validation of a 3-item health literacy screener in a multiethnic New Zealand dialysis population MR Marshall, E Rajah, MJ Wolley, S Reid, T Aspden Nephrology Dialysis Transplantation 30, 2015 | 5 | 2015 |
| Happiness, willingness-to-share and materialism in the experiential purchase IL Ling, YF Liu, E Rajah Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 4 | 2016 |
| Using chatbots in customer service: A Case Study of Air New Zealand TPA Le, E Rajah | 1 | 2021 |
| DEVELOPING CRITICAL THINKING CAPABILITIES FOR INTERNATIONAL POSTGRADUATE LEARNERS IN A NEW ZEALAND ITP A Widjaja, E Rajah Rere Āwhio, 94, 2024 | | 2024 |
| Fostering an Inclusive Religious and Spiritual Working Environment in Higher Education Institutions G Chikwa, X Zhu, E Rajah Global Perspectives on Maintaining Gender, Age, and Religious Diversity in …, 2022 | | 2022 |
| Assessing Brunei Darussalam's Management Training Needs Using a Competency Framework E Rajah, J Wallace International Journal of Employment Studies 1 (2), 165-191, 1993 | | 1993 |
| Key Factors for Selecting Aotearoa New Zealand Tertiary Education Providers: International Students’ Perspectives G Li, G Li, E Rajah ITP Research Symposium 2022 30 November–2 December, 107, 0 | | |
