| Technology readiness, market readiness and the triple bottom line: An empirical analysis of innovating startups in an incubator R Hasenauer, A Gschöpf, C Weber 2016 Portland International Conference on Management of Engineering and …, 2016 | 27 | 2016 |
| Leistung–Dienstleistung–Dienstleistungsbetrieb F Scheuch, R Hasenauer Jahrbuch der Absatz-und Verbrauchsforschung 15 (2), 125-134, 1969 | 23 | 1969 |
| Assessing Technology Readiness for Artificial Intelligence and Machine Learning based Innovations. T Eljasik-Swoboda, C Rathgeber, R Hasenauer DATA, 281-288, 2019 | 17 | 2019 |
| Artificial Intelligence for Innovation Readiness Assessment T Eljasik-Swoboda, C Rathgeber, R Hasenauer 2019 IEEE International Symposium on Innovation and Entrepreneurship (TEMS …, 2019 | 13 | 2019 |
| Social assistive robots for elderly care: The new efficiency in the context of triple bottom line and digitization I Ehrenmüller, R Hasenauer, C Belviso 2019 Portland International Conference on Management of Engineering and …, 2019 | 13 | 2019 |
| New Efficiency: Introducing Social Assistive Robots in Social Eldercare Organizations R Hasenauer, C Belviso, I Ehrenmueller 2019 IEEE International Symposium on Innovation and Entrepreneurship (TEMS …, 2019 | 10 | 2019 |
| Managing technology push through marketing testbeds: The case of the Hi Tech Center in Vienna, Austria R Hasenauer, C Weber, P Filo, J Orgonáš 2015 Portland International Conference on Management of Engineering and …, 2015 | 9 | 2015 |
| Quantifying nescience: A decision aid for practicing managers CM Weber, RP Hasenauer, NV Mayande 2017 Portland international conference on management of engineering and …, 2017 | 8 | 2017 |
| Marketing testbeds for high tech innovation: The case of Taurob Robotics M Biegl, R Hasenauer, L Silberbauer, P Filo, J Orgonáš, B Paholková, ... Proceedings of PICMET'14 Conference: Portland International Center for …, 2014 | 8 | 2014 |
| High Tech Marketing zur Effizienzsteigerung der Technologiepolitik R Hasenauer, F Scheuch, W Aigner, M Schreiber, R Sinkovics, ... Marketing Arbeitspapier, 1994 | 6 | 1994 |
| Adaptive und nicht adaptive Prognosemodelle: ein empirischer Methodenvergleich L Bednar, R Hasenauer na, 1975 | 6 | 1975 |
| Location Based Services—Geschäftsmodelle und Einsatzfelder M Bodenstorfer, R Hasenauer Innovationen im sektoralen Marketing, 337-350, 2005 | 5 | 2005 |
| Toward a pragmatic theory for managing nescience CM Weber, RP Hasenauer, NV Mayande International Journal of Innovation and Technology Management 15 (05), 1850045, 2018 | 4 | 2018 |
| Community Based Innovation and Cross Industry Technology Acceptance R Hasenauer Proceedings of the Conference “New trends in Marketing 3 (4), 2009 | 4 | 2009 |
| Höhere datenproduktivität durch data mining R Hasenauer der markt 34 (4), 125-127, 1995 | 4 | 1995 |
| The Influence of Social Percolation in Improving Fundraising Strategies of Charity Organizations E Trepçi, R Hasenauer 2018 Portland International Conference on Management of Engineering and …, 2018 | 3 | 2018 |
| Socially Assistive Robots Diffusion in Elderly Care A Pre-Adoption Study by Agent-Based Modeling B Carlotta, H Rainer, U Bechtold Journal of Strategic Innovation and Sustainability 13 (5), 58-75, 2018 | 3 | 2018 |
| Vom Innovationsimpuls zum Markteintritt R Hasenauer, W Schildorfer Theorie, Praxis, Methoden. Wien, Facultas Verlags-und Buchhandels AG, 2014 | 3 | 2014 |
| Entscheidungen im Marketing: Fälle—Probleme—Methoden R Hasenauer Springer-Verlag, 2013 | 3 | 2013 |
| Market entry of innovative products using knowledge acquired by materials science and engineering J Jerz, B Wilfinger, R Hasenauer, P Filo, M Lazarová, T Toroud INTED2013 Proceedings, 1378-1386, 2013 | 3 | 2013 |