Understanding digital consumer: A review, synthesis, and future research agenda
A Sağkaya Güngör… - International Journal of …, 2022 - Wiley Online Library
In the last 20 years, the proliferation of digital technologies has significantly impacted both
businesses' operations and how consumers get information, engage, and buy. Through the …
businesses' operations and how consumers get information, engage, and buy. Through the …
Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
Research background: With growing evidence of consumer adoption of mobile shop**
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
How technology is changing retail
Retailing is undergoing a remarkable transformation brought by recent advances in
technology. In this paper, we provide a deep discussion of and look ahead on how …
technology. In this paper, we provide a deep discussion of and look ahead on how …
Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention
YC Huang - Journal of Retailing and Consumer Services, 2023 - Elsevier
Upon entering 2022, Taiwan faced an epidemic that broke out in large numbers in a short
time came to have the highest infection rate in the world, which has driven the demand for …
time came to have the highest infection rate in the world, which has driven the demand for …
Shop** intention at AI-powered automated retail stores (AIPARS)
R Pillai, B Sivathanu, YK Dwivedi - Journal of Retailing and Consumer …, 2020 - Elsevier
Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …
[HTML][HTML] Organizational readiness to adopt artificial intelligence in the exhibition sector in Western Europe
This exploratory study explores perceptions of Artificial Intelligence (AI) and organizational
readiness to adopt AI, in the exhibition sector of the events industry. A theoretical framework …
readiness to adopt AI, in the exhibition sector of the events industry. A theoretical framework …
[PDF][PDF] Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores
This review paper explores the impact of Augmented Reality (AR) and Virtual Reality (VR)
technologies on customer engagement and purchasing behavior in retail settings. As …
technologies on customer engagement and purchasing behavior in retail settings. As …
Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion
Purpose The first research objective is to understand the role of digital [artificial intelligence
(AI)] technologies on user engagement and conversion that has resulted in high online …
(AI)] technologies on user engagement and conversion that has resulted in high online …
Change in technology-enabled omnichannel customer experiences in-store
This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …
Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective
A Kumar, A Shankar - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research explores organizations' inclination towards adopting the enterprise metaverse
using the TOE framework. The outcome of this research reveals that technology …
using the TOE framework. The outcome of this research reveals that technology …