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Develo** the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach
The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …
marketing communication channel, as it becomes the need of the hour, as it determines …
Role of brand experience in sha** brand love
R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …
Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue
Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …
industry, improving the VR experience of tourists remains a challenge. Based on two …
Tourists as mobile gamers: Gamification for tourism marketing
Gaming as a cutting-edge concept has recently been used by some innovative tourism
sectors as a marketing tool and as a method of deeper engagement with visitors. This …
sectors as a marketing tool and as a method of deeper engagement with visitors. This …
Investigating student acceptance of an academic advising chatbot in higher education institutions
The study explores factors affecting university students' behavioural intentions in adopting
an academic advising chatbot. The study focuses on functional, socio-emotional, and …
an academic advising chatbot. The study focuses on functional, socio-emotional, and …
Digital technologies play a vital role in daily human life and significantly influence human
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …