Develo** the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach

SU Rehman, R Gulzar, W Aslam - Sage Open, 2022 - journals.sagepub.com
The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …

Role of brand experience in sha** brand love

R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …

Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue

Z Wei, J Zhang, X Huang, H Qiu - Tourism Management, 2023 - Elsevier
Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …

Tourists as mobile gamers: Gamification for tourism marketing

F Xu, F Tian, D Buhalis, J Weber… - Future of Tourism …, 2021 - taylorfrancis.com
Gaming as a cutting-edge concept has recently been used by some innovative tourism
sectors as a marketing tool and as a method of deeper engagement with visitors. This …

Investigating student acceptance of an academic advising chatbot in higher education institutions

G Bilquise, S Ibrahim, SEM Salhieh - Education and Information …, 2024 - Springer
The study explores factors affecting university students' behavioural intentions in adopting
an academic advising chatbot. The study focuses on functional, socio-emotional, and …
A Saleem, J Aslam, YB Kim, S Nauman, NT Khan - Sustainability, 2022 - mdpi.com
Digital technologies play a vital role in daily human life and significantly influence human
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …