Over the past two decades, scholarly interest in employer branding has strongly increased.
Simultaneously, however, employer branding research has developed into a fragmented …

Generation Z is arriving on the labour scene. In the near future, this generation will dominate
organisations' recruitment and selection processes. Theories regarding the attraction and …

Purpose Employer branding is a topic that has gained relevance in the organisational world.
Currently, organisations need to differentiate themselves, and one of their biggest …

Research suggests that understanding workers' attitudes towards artificial intelligence (AI)
application is a prerequisite to successfully integrating AI into an organization. However, few …

Recruitment plays a central role during digital transformation because companies in many
industries need to hire employees who possess IT-related knowledge, skills and abilities to …

Abstract 1 How organizations engage their employees has been the focus of increased
research in the last 10 years. The present study integrated social exchange theory and the …

Purpose In the past 25 years, employer and internal branding have grown significantly. Prior
reviews tended to focus on either one of these domains. This study aims to map the …

Purpose This paper aims to investigate the relationship between employer branding (EB)
and talent retention. The paper also analyses the mediating role of employee engagement …

The purpose of this study is to examine how potential applicants' exposure to an
organization's social media page relates to their subsequent organizational attractiveness …

Firms are increasingly drawing on corporate social responsibility (CSR) in their employer
branding to improve attractiveness and engage current and potential employees, and to …