Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …

Social media’s impact on organizational performance and entrepreneurial orientation in
organizations | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The growth of social media usage questions the old-style idea of customer relationship
management (CRM). Social CRM strategy is a novel version of CRM empowered by social …

The use of social media for business purposes has been growing exponentially due to its
great potential as an effective marketing tool. Nonetheless, studies which assess how …

The main purpose of this chapter is to review entrepreneurial opportunities presented by the
social media. Although it grew over time and became a part of a business strategy, social …

Purpose This paper aims to investigate the motivational drivers for knowledge sharing (KS)
through the application of mobile social networking (MSN) and their influence on employee …

The food truck industry in Malaysia shows continuous growth since it was first introduced a
few years ago. However, the increasing number of food truck businesses in Klang Valley …

The role of social media in business growth is important as social media helps to spread
information exponentially very quickly at a relatively affordable cost. However, entrepreneurs …

In line with the rapid progress of social commerce (s-commerce), studies along this line
appear to be progressing. However, most studies seem to concentrate on certain areas of s …

This study aims to examine the critical success factors, namely perceived interactivity,
advertising avoidance, credibility and privacy, influencing the attitudes of Millennials toward …