As the issue of environmental concern and sustainability is becoming crucial for
organizations, it is becoming essential to understand the consumers green marketing …

This study aims to investigate the potential effects of corporate environmental sustainability
reporting on green consumerism. The study employed both primary and secondary data …

Given the due importance of environmentally conscious consumer behavior (ECCB) and
willingness to be environmentally friendly (WEF), the aim of this paper is to study the …

The research was undertaken to study the influence of demographics, especially gender,
age, education, and income, on the green purchase decisions of Indian consumers. The …

In-depth knowledge of sustainable food consumption behavior regarding university
students, and especially the younger ones, reveals tendencies of the worlds' sustainable …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

The purpose of this paper is to develop a comprehensive model and investigate the
relationship between identified factors of green marketing strategies and green consumer …

One of the pathways to sustainable food consumption behaviour is the purchase and
consumption of organic food products. This paper offers insights into the behaviour …

In recent years, emerging retail markets in cosmetics have transformed into green markets,
as consumers demand more eco-friendly products. However, in scholarly literature, limited …

Human activities are considered among the main producers of any kind of pollution. This
paper, through a Driver-Pressure-State-Impact-Response (DPSIR) model analyses, focuses …