The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

This article captures the present state of research on counterfeit luxury consumption by
providing a critical review of the existing body of knowledge. The article proposes a novel …

Purpose Online technologies have, in recent times, revolutionized the process of
relationship building between firms and their customers. Nonetheless, there is a limited …

Purpose The purpose of this study is to investigate the relationships between brand
attachment and consumers' positive and negative behaviours. Furthermore, this study …

Mentioning products or brands on Facebook enables individuals to display an ideal self to
others through a form of virtual conspicuous consumption. Drawing on conspicuous …

Purpose The study was conducted to investigate the impact of Generation Z's perceptions of
brand activism on brand loyalty through the mediating role of brand attitude and brand trust …

Only a few studies have examined the relationship between consumers' self–brand
connection and the intention to purchase counterfeit luxury brands in emerging economies …

ABSTRACT Utilizing Grace and O'Cass's Service Brand Verdict (SBV) framework, this
research suggests that brand hearsay (ie, advertising/promotion, word-of-mouth, and non …

To enhance brand performance and to protect original brands from the unprecedented
upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting …

This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …